This is going to largely depend on which end of the marketing spectrum you find yourself on and also what type of marketing you're doing.

Who in the marketplace can you point to and say you want to be more like? Find that company and then we can talk about what you need to do.

Also, the value proposition has to be super clear. I've made this mistake in past projects where I've gotten caught up on design and 100 other things that I realize later it's not crystal clear what I'm selling. And if people don't know what you're selling, it's hard for them to buy.

Hope that helps. Happy to discuss further.