The goal is to incorporate the art of selling from stage.
I'd suggest first joining a local Toastmasters club. There you'll be able to practice, receive feedback and more. Then work with a coach one on one. If you'd like specific recommendations, I'd be happy to offer coaches I know on a short call.
This can be a tricky one and it takes someone who can take the following into consideration:
- The audience
- The industry
- The content
- The speakers personal tone/personality
Also, practice and run through really do make perfect. There are a number of methods and tips that can be utilized but it takes some time to explore the options and hone in on what works for you. Each person is different.
I really think you asked two questions here. If you just want to improve your public speaking ability (Tone, inflection, stage presence) then Toastmaster's is a good place to get some practice and coaching. If a Toastmaster's is not near you then I would recommend recording yourself giving the speech by yourself and critic it yourself. Normally we are our own harshest critics.
But you mentioned to incorporate the art of selling from the stage, that sounds more like your need assistance crafting your message and how you want to portray to the audience the value you can provide to them. In that case, I would recommend starting with your current clients or prospects and gather from them what they feel you offer. If you have clients, can you find a compelling story of how you, your product or service helped them by solving a problem and what was the result of solving that problem? Then bring that story into your presentation.
Please feel free to reach out if you have any questions.
If you're seeking to hire someone, I recommend searching for someone with a strong selling background with presentation experience.
Presenting to an audience or client to me is a specific subset of public speaking. The ultimate goal should be communicating the value of your product or service to your audience.
I recommend using the "problem, solution, and benefits" framework. You can apply this to almost anything your trying to sell.
1. What problem does your product or service address
2. How does your product or service fix this problem
3. What benefits or value does the end user receive from this solution
As it relates to actual delivery, coaching and practice are the best routes to improvement.
May I ask what you believe your strengths and weaknesses are around public speaking?