The goal is to incorporate the art of selling from stage.
This can be a tricky one and it takes someone who can take the following into consideration:
- The audience
- The industry
- The content
- The speakers personal tone/personality
Also, practice and run through really do make perfect. There are a number of methods and tips that can be utilized but it takes some time to explore the options and hone in on what works for you. Each person is different.