Question
I have an established B2C information product that helps new parents. I have been told the product would be a natural fit to provide to HR departments as it help parents (and especially new mothers) make the transition back to work after maternity leave much easier. My idea is to sell licenses to HR departments so that their employees can have access to the product online. Is this an established business model? Would HR departments be open to this kind of model?
Answer
HR professionals are very protective of their employees. It would be good for you to partner with a wellness vendor leave management vendor.