When will I be able to use Clarity to call potential customers? Because what they think matters most

Did you know that having an fancy expensive website doesn't do it either...I mean you can pour thousands of dollars into a website... but without traffic, it wont be worth it... Find you target demographic.. Schools, Community Centers etc... and go old school... HANG UP A FLYER!.... that will get you going... if your product is awesome... the organic word to mouth method will get you students... So two things.... do not be afraid to go OLD SCHOOL... and be sure that your product is of quality...

At WP Engine, everything in marketing and sales is included in CAC. Salaries, commissions, coupons, direct advert spend (which you're saying you don't yet have), fees, travel and other costs associated with conferences, etc.. My advice is to err on the side of putting too much in CAC, because that helps you honestly understand the costs. Ignoring some costs just because they don't scale with company size or marginal new customers doesn't make sense to me, it simply means that certain components of your CAC you expect to get more efficient over time. Indeed, they had better! So measure it, instead of ignoring it. You also might find that some of those direct-spend channels are not as inefficient as they seem compared to things like SEO efforts. Or the reverse! All good things to explore of course. I'll also note that at $19/mo in the crowded space of CMS offerings you will find that very few channels will be efficient compared to the revenue you're generating. It sounds like you know that, and are dealing with it with "scalable" efforts like content marketing, however again you should be ruthless in understanding how those costs are really translating into orders and whether that's a financially sensible total strategy.

Lot of ways 1. Target their fans on facebook - if they are big (20k+) you should be able to select them as an interest 2. Bid on the same keywords as them on adwords search and/or display - this requires some technical chops but there are ways to find your competition's placements. If you can get there and present a better ad and/or outbid them, you can get the clicks they are used to getting. 3. Find where their customers are spending time online - another thing that will take some chops but you can find out what blogs, facebook pages, etc your competition's fans are looking at and get in front of them there. This is an indirect method. Most of the other options you will have are some variation on that theme. Make sure you have a way to stay in front of them (like retargeting or email marketing) if you want to make your investment go as far as possible! Good luck

Before you spend $ or time marketing your service / website, ensure that your brand itself is quite strong. For example, if your name or domain is awkward, ambiguous, or off-putting, then every dollar and hour you spend promoting your brand will work less efficiently in your favor than if you were spending the same amount of money and time marketing something more robust and attractive.

I'm the CTO of https://3dagogo.com a marketplace of proven to print 3D designs. We look at the two sides differently. There's not a single customer. In our case you have designers and purchasers ( sometimes the same person can be both ). Cost and methods for acquiring designers are very different than those to attract purchasers. I would clearly separate the sides and come up with separate cost structures. In my opinion when you're looking at the marketplace from the purchaser perspective, the other side's acquisition costs can be seen as fixed marketing costs.