Imaging you are sitting on a beach and really thirsty for a beer and your buddy said "Hey, I'm going to get a beer, do you want one?" Then picture two scenarios, the first is the only option to get the beer is at a fancy resort. In the USA you'd probably be okay in telling him "as long as it's less than $10, yeah, get me one."

The other scenario is that the only place for the beer is a small grocery store. In that case you'd tell him something like "as long as it's less than $5, yeah, get me one."

Given the same need (thirst) why would you spend twice as much from one vendor than another? The other is the perception of the vendor.

You need to decide whether to market yourself like a high-end resort or a low-end grocery store. This is called branding.

Either can work but you have to be consistent in the way you brand yourself and go to market.