I used to work for Accenture. They are a consulting driven business. Their Strategy was and is around thought Leadership.

Speaking slots are a favorite methodology. Educating C-Suite is their go to market.

They take a Land and Expand approach. Focus on Quick Wins. Never Touch an account without a coach / favorable influencer.

All of the content is hyper personalized to the clients context and is tailored to amplify customer strengths.