I am currently consulting a fortune company for their B2B lead generation activity and I am willing to hear from experts who have some past experience in similar engagement.
I used to work for Accenture. They are a consulting driven business. Their Strategy was and is around thought Leadership.
Speaking slots are a favorite methodology. Educating C-Suite is their go to market.
They take a Land and Expand approach. Focus on Quick Wins. Never Touch an account without a coach / favorable influencer.
All of the content is hyper personalized to the clients context and is tailored to amplify customer strengths.
