I believe the first thing you should think about is how to generate inbound leads because without them you won't have potential customers to talk to. You might have done this already but I don't know that.

As Dan said don't do "cold calls", that's just annoying and the chances of getting a customer this way are very slim. (There is still a chance though).

What you should be doing is get people interested in your product in the first place. Offer some kind of free educational content. It might be an ebook or a webinar in exchange for contact information.

Then get to know your leads, their business and their current problems.

Back in the days I remember I have downloaded a free ebook from SalesForce. 2 days later they called me on the phone to ask me what I thought about it. Also they wanted to learn more about my business, how I deal with customers, etc.

They didn't try to sell me anything. They were only interested in learning more about myself. When they learned what I was interested in, they offered me more free educational content and a free trial of a product that was exactly suited for me.

So my advice always is: Don't try to sell. Try to understand.

If you have a solution for a big pain, everybody will want to buy it.

If you want, we can schedule a call. I'd love to learn more about your business and also to help you develop a more detailed sales strategy especially designed for your needs.