As a 20 year pediatrician, I can say that in order to get our attention, you simply have to be doing something incredible for patients. Be Compelling, add value. What linked in groups are your targets in? What kinds of providers are you looking for? What do they care about? If you can get access to the linked in groups, ask questions there. Start with what are your top three challenges in your work? Follow the influencers that your target providers follow. Comment on content and engage with those who hold similar positions. Go to healthcare meetings which your targets attend. Be curious. Good luck. We need healthcare disruption now more than ever. There is no shortage of problems in our work. Natalie Hodge MD