Question
I am having a hard time getting good response ratios on my cold calling efforts to request 15-20 mins with clinical professionals for customer development interviews. Any tips /suggestions on how I can be more effective? I have tried emailing/LinkedIn General Physician and Specialist Nurses in my area of interest.
Answer
Have you tried an Inbound approach? I would start by creating valuable content for your target and defining clear buying personas with specific value propositions for each. This would requiere analyzing your current strategy and building a new sales pipeline. I would gladly help you with that. Cheers!