I've worked for a number of companies whose consumers live across Latin American countries. I'll share with you my experience building social media channels that speak to hispanic millennials interests and realities, creating engaging strategies to build your brand and sell to them through social media.
We must consider that each country has its own diverse culture, but as a whole, the region has an estimate base of 600 million consumer with a 53% of the population already on-line.
Retail growth from 2014 to 2015 grew 10% while ecommerce was over 23% - this is a great opportunity for companies trying to reach new untapped consumers who as of today more than 70% are avid social network users.
Mobile adoption is nothing new in Latin America, 155.9 Million smartphones keep connected consumers across the region. 90% access Facebook daily, 86% of them do it over their phones, and 59% while watching TV.
Companies today are spending $3.29 per user. This number will grow each year. Creating solid content and engaging strategies will help your brand reach in an efficient manner potential customers.
Latin American millennials who live on less than US$10 a day (the base of the economic pyramid) will shape the demands of the future middle class in this region in the coming decades.
The people in this segment – roughly 20 percent of a Latin American, worth $759 billion per year – are more connected, more educated, and have more disposable income than ever before.
I´m looking forward at helping you tap into this blue ocean market space with fresh content and social media and digital strategies.
Data Source: eMarketer.com | Forbes.com | Insights.fb.com
