Recognizing a problem or need that you have is the step that triggers a search for more information. The strategies used to gather information tend to vary based on the size and scope of the purchase. Deciding which provider to use to install a new inground pool at your home, on the other hand, will involve calling around, reading company reviews, visiting showrooms, and talking with salespeople. According to Pardot, 70% of buyers turn to Google at least 2-3 times during their search to find out more about their problems, potential solutions, relevant businesses, etc. Many people also turn to social media and forums for recommendations. Let us say you are a marketing platform or agency. You could create content around link building, SEO, Facebook advertising, or any other strategy that your customers would be searching for. If you are an accounting software company, you might create content around helping solopreneurs figure out their finances for the first time. However, say the customer is evaluating marketing automation programs to help improve the sales funnel they created. They might request free trials of the different systems they are considering, have online demonstrations with each company’s representatives or view training videos to get a feel for how each system will perform. If you are running an accounting business, at this stage your customers would be evaluating different potential service providers.
You can read more here: https://www.singlegrain.com/blog-posts/content-marketing/how-to-create-marketing-funnel/
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