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Search Engine Optimization (SEO): What is Google Adwords and is it beneficial?
PH
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Pamela Hazelton, Conversions, marketing, ecommerce and content. answered:

Here's a good explanation of what AdWords is:
http://www.webopedia.com/TERM/A/adwords.html

Beneficial? Yes, but only when the time is taken to understand how it works and the importance of using the right keywords and phrases in respect to the available budget. I've seen too many companies go through money very quickly by bidding high on very general terms.

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