Hello!

Thank you for your question.

Back in the days I have experienced similar challenges.

Here are some approaches that have helped me:

1. Create valuable content around your target group especially giving advise on how to solve the problem your service is dedicated towards. Create a Blog, a facebook group and other content based accounts using channels that most probably will be used by your targets. Creating content consumes time and is a long term game but is extremely helpful in building trust and “free” organic traffic.

2. Find a partner instead of a sales person. The benefit of having somebody at your side who is a real partner instead of a disconnected commission based seller is that a partner will grind as much as you do for the project to grow. For example you can offer a young ambitious student the option of “virtual shares” + commission + “co-founder-badge”.

3. Rethink your mailing strategy and rebuild your cold mail content. Most important is having a strong set of emails that serve the most important aspects of human behavior. Also you don’t just want to send one email. Instead send a series of logically connected emails which you will regularly update / change for a/b-testing. There is tons of free content about effective cold mails on the internet.
Apart from those activities it important for you to guide yourself through this early stage with courage and believe in your growing skills.

If you ever have any question or want to elevate to the next level, Im looking forward to talk to you in more detail.

Keep up the hustle!

Yours,
Max