The goal is to have a document that I can present to potential sponsors, partners, etc, so that I can weather or not they have interest in the initiative.
Try an infographic but if budget/skillset doesn't allow use a word doc and create a pdf. Whatever you do keep it short and sweet and a better suggestion is to use the body of an email for the actual pitch and the attachment/one pager or close too with supplemental info. No one likes reading and this is just an opener so they get a feel - you can answer detailed questions in a call/meeting
In my experience it's tricky. I've been burned a few times by the "we totally love it, we're behind you" thing, until you actually need money :)
I'd say a document like that needs to address the following.
Audience (Community the event will serve)
Competition (which other events are out there, maybe a count, maybe their primary location, or size, etc)
If you can figure it out, demographic if likely attendee (I don't know this until after my events or at least after tickets start selling, but you might be able to do a survey)
I think lastly, what's in it for the sponsor? Either your full sponsorship options list, or a description, likely size of attendee pool, email blasts, etc.
Off the top of my head that's what I'd put into something like that, if i was making one
Hello, I am a very practical person and therefore I’ll be focusing on the actual content and process.
Even if I may point out some things that you already know, I hope you’ll find in the lines below something that helps you in the end. It would be easier for me to know the business area of your project in order to be more specific. I did a lot of events from government conferences, product releases, press conferences, to concerts and so on, but in bigger lines there are some general facts that can offer you a decent start up.
Draw attention from the first slide/page and do not use too many of them.
Do not waste people’s time: keep it short and to the point but integrate it into a story from the beginning till the end. What most people remember beyond numbers and facts it’s a good story and what’s in it for them: This could be anything from brand image to financial income, new customers, media exposure you name it.
Focus on the experience and the results.
For the writing structure start with the key points and finish with the background information, this way you can be sure they get to read the essential.
Make it interactive, in other words stimulate the 5 senses of the public: use graphics, photos, animations, etc, but do not overcrowd it – keep it simple, coherent and eye catchy.
Make it original; if possible do not go for preselected templates that come with the installed software.
If you use Power Point or Word doc do NOT USE:
- Multiple and diverse slide transition effects: like cross fade, dissolve, and so on.. one is enough maximum 2 if you want to make a point.
- Multiple fonts or font colors ( stick to maximum 2-3 types)
- Do not exaggerate with Bold, Italic, Underline effects etc..
Maybe you could ask someone with tested graphic design skills to make it out of the box and current to nowadays expectations. On the new market the new business tools should be more than regular power point materials - this way you can suggest in a subtle and elegant visual approach that you are current and grounded, with an eye for the future business potential.
If possible a good and interactive start would be beyond the basic presentation with essential info or why not a newsletter, to have a landing page for the sponsors and potential clients to find more information.
There you can simulate the advantages of your project and maybe announce those who already joined the partnership.
This is a good strategy to motivate others to participate.
Try to have a meeting first of all with you potential partner, on that occasion you can show him/her the presentation but in bigger lines (only the essential) cover the rest with your own words.
I do not think you should talk about the competition (study it to be prepared for upcoming questions) but better not to open the subject if you are just beginning in the field. If you show them your competitors you might give them some new alternatives, if you know what I mean,… but that depends from case to case.
After the meeting try to put on paper some feedbacks or ask for them if the context allows you, this is a good way to improve or adjust your presentation for further approaches.
If you find it useful and need more ideas give me a call and I’ll be more than glad to assist you with your project.
Best of luck