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Clarity

Kelly Fallis

Toronto, Canada Area

CEO of Muskoka Canada Design Build Firm RS Muskoka. Ex RemoteStylist.com. Canadian Entrepreneur. Bootstrapping EXPERT. Lean Startup. Ecommerce. B2C. Automation. Outsourcing. Logistics. Shipping. Delivery. Building. Construction. Project Management. Design. Importing/Exporting. Furniture. Decor. Furniture Sourcing. Online Shopping. Interior Design. Interior Decorating. Small Business Tools. Project Management. Real Estate. Wordpress. Woocommerce. Startup Tools. Short Term Consulting. Obsessed with Muskoka.

$2.00/min

6 Calls

4 Reviews

38 minutes
Avg. call

eCommerce bootstrapping Project Management Construction Furniture Logistics Management Shipping Construction Management Women Owned Business Residential Homes

Call me to talk about

Sales

With 14 years experience I can sell snow to eskimo's. Went through a $10M sales program - happy to provide feedback on your sales process and funnel

Bootstrapping

funding isn't the only way to start a company. If you know you can make it happen with sales and want to bounce ideas off me, happy to share years of wisdom.

Ecommerce

Furniture ecommerce company - what more can I say. Pick my brain

Logistics

I do move furniture around north america and beyond daily and lets just say it isn't rocket science rather requires an insane amount of planning. If you want to skip the rookie mistakes, lets chat

Online Tools

If you're interested in using online saas based programs like capsule, xero, woocommerce, madmimi, zapier, clicky, clickdesk, etc and would find it far easier to see how someone is actually using them then reading pages and pages of help faq's, reach out!

Internships

Pick my brain on paid/unpaid internships and how to get the right people

the Furniture & Design Biz

There is so much opportunity in this category and having spent close to 10 years immersed in it, I'm a wealth of intel, connections and resource. Happy to help you break it down

PR - and Getting It for Free

The media darling in me knows how to get yourself in the news. Ask me what you think you should do so the same thing happens

Answers 58
Reviews 4

Answers

Kelly Fallis answered

Any tips on validating an idea aimed at SMB market?

Linked in...perfect for finding these folks if you can't google them

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SaaS - Enterprise & SMB B2B

Kelly Fallis answered

I do 2 completely different things in business: weight loss and SEO/Marketing consulting. Should I keep 2 separate FB pages or combine all into 1?

Unless they are in some way related ie seo clients are weight loss focused you should keep two.

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Personal Branding

Kelly Fallis answered

How do you find a good web developer for Magento? What are some good questions to ask when deciding who to work with?

Late to game here but Matt from Demac media in toronto is one savvy magneto eCommerce guy...reach out

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Web development

Magento

eCommerce

Kelly Fallis answered

How do I find decision makers in fashion companies to pitch on my company?

LINKED IN!! Brilliant for that- search company name and then cruise the staff directory

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Sales

Kelly Fallis answered

What questions are generally asked by Corporate Accounting Firms at first meeting?

sounds like you don't trust whoever you spoke with - go with your gut and move along. You need great lawyers and accountants behind you but there are plenty out there that don't remotely get canadian start up land. The answer to your question is they are trying to understand your setup and those questions are totally fair game as its all related to tax etc.

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Corporate Development

CEOs

Business Development

Kelly Fallis answered

How do I calculate the amount I need to raise for 24 months to start a venture with 3 partners & divide the share value, investment amount etc.?

Raise from who? If you mean raise from the outside world all 4 of you are going to have to pour love, sweat and tears in before the outside world is going to even look at you. If you don't take the risk upfront, no one else will. Until you have, at a bare minimum, proof of concept your valuation is irrelevant. The upside is you have other sources of incomes to survive in the interim.

As for the % division in partnership - easily sorted by how much energy/time you're each going to put into it. Did someone start the concept or you all did together?

As for capital - put as little in as you can UNTIL you have a valid concept that's been market tested

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Startup Consulting

Early-stage Startups

Fundraising

Kelly Fallis answered

In your opinion, why is it that most websites do not make money for their owners and how can they be designed to turn a profit?

You have to have something worth selling....and position it properly which means clear calls to action. Most sites are informative and miss the calls to action...people are lazy, they won't look hard. Personally I leave if not interested

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Web Design

Website Development

Conversion Rate Optimization (CRO)

Kelly Fallis answered

How do I create a conference concept document?

Try an infographic but if budget/skillset doesn't allow use a word doc and create a pdf. Whatever you do keep it short and sweet and a better suggestion is to use the body of an email for the actual pitch and the attachment/one pager or close too with supplemental info. No one likes reading and this is just an opener so they get a feel - you can answer detailed questions in a call/meeting

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Event planning

Conferences

Event Management

Kelly Fallis answered

How do you think an online ecommerce platform today can enter the netizen aside from social media marketing strategy, ads, email campaign?

Waiting for a market break through?! No one will buy what you're selling if they'll need it in the future. If the market isn't ready for your concept you're not going to get much traction plain and simple.

If it's just no one knows about your company then that's a different story and I'd say PR and third party endorsements (no one wants to be the first to try)

If you've tried that and no one is biting you would be better to go back to the drawing board and find a product/market fit.

Rule of thumb: if you have a good product that people actually need, and then, you'll see the dramatic increase in traction.

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eCommerce

Business Development

Online Marketing

Kelly Fallis answered

Should we hire hire a contracted outside sales force for our company rokform.com? If so who do you recommend? We need visibility in larger channels.

In my opinion it always ends up being way more of a headache. Those on the inside know the product better and are more driven/passionate etc to sell it than a hired salesforce will ever be. In the end it ends up taking more of your time for direction, supervision, etc. Add that to the fees your paying them and you just become frustrated. I just glanced at your site quickly, but why wouldn't you go form strategic alliances with the bike companies, give their staff a free case and incentivize them for selling your bike related products when they sell a bike? Motivate the person standing in front of your potential customer and sky's the limit.

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Sales Management

Sales

Sales Process

Kelly Fallis answered

I think I made a mistake trying to be founder and co-founder of two companies at the same time.

Presume you have equity in B, but did you invest capital? If you don't see eye to eye the other partners will be just as happy to have you take a back seat role. Keep your equity or lessen it and take a cut of deals you bring to the table but let them run the day to day.

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Entrepreneurship

Partnerships

Startups

Reviews

My call with Kelly was very helpful. She provided me with a lot of great information that I'm sure will be useful as I work through some of the issues we talked about.

Cina Hazegh Source: Clarity

I needed help with cost effective shipping and logistics for an e-commerce company and Kelly was extremely helpful. She shared advice from her years of experience, suggested resources I wouldn't have been able to find on my own, and even gave me an introduction after the call. I would definitely recommend going to Kelly for consultation if you need advice on shipping and logistics.

Natalie Issa Source: Clarity

Kelly was an integral part to our move and transformed our lived in home into a desirable house to market that promptly sold for our asking price. Her team was professional, creative and quick. Organized Outcomes took a lot of stress off our plate during the difficult time of moving.

Sonia Carreno Source: LinkedIn

As a student looking to make the leap from school into the world of interior design and small business I couldn't have asked for a better role model than Kelly Fallis. Having already had success operating a small business venture with Organized Outcomes, Kelly has brought the same infectious motivational skills, knowledgeable decor background and business savvy to The Remote Stylist. It is through working with Kelly on The Remote Stylist that I have come to see Kelly as a personal mentor. Kelly has provided me with an invaluable skill set and has shown me a business model that has shaped the way I see a successful business operating.

Beata Szczypek Source: LinkedIn

Member since August 2012