Find out what your target market values and wants before you set up any kind of lead capture page or differentiation content.

Anything else is complete guesswork and virtually guaranteed to be completely off target.

Get some information interviews with members of your target market. Do this by phone. You can't automate it or do it by email because it's too slow and easily ignored. Plus, if you use an online survey, the responses are limited to the choices you give them and that is an approach which is too leading. You want the truth, not to confirm your own biases.

If you want help in this department, let's talk.