Even if your competitor continuously capitalizes on your ideas, by imitating your product features, etc., and even if he grows exponentially faster than you, it shouldn't intimidate you. Similar product, less money, whatever else, doesn't matter.

Get awesomely creative with your marketing. Focus on the user experience and forget the competition. That's one thing no competitor can ever take away from you. And, the only thing you've got to mediate risk.

I'd love to share more with you over a 15 minute call.

I can guide you through getting a better understanding of your customers, and developing an awesome user experience, by moving beyond conventional marketing.

Looking forward to it.

Adrian