I ventured into the agency world at the age of 23 and have been at it for 15 years. The first agency I launched is currently doing over $20,000,000 in revenues a year, serving customers from the US and Canada.
I've spent the greater part of my career figuring out ways to go beyond the norm. My passion isn't just in delivering marketing that's more efficient, but in creating experiences that audiences genuinely enjoy.
If you ask me, marketing is the art of strategically carrying out evolving multi-channeled, buying stage driven dialogues with hundreds, and even thousands of unique individuals, with differing needs, personalities and behaviors, all at the same time. If your marketing is targeted at doing anything other than that, then it isn't marketing that you're investing in, but some sort of promotional initiative that has a timer on it and will likely fail you again, and again, and again.....regardless of how perfectly targeted your initiative might be, and in spite of your persistence.
Let me introduce you to micro marketing. A very potent integrated engine, that combines outbound and inbound marketing, online and offline channels, in an systematic attempt to create inspiring and predictable customer journeys.