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Question

Is there a way to find out what people who visit certain competitor sites are searching for on Google? I don't really know how to narrow keyword planner down to my target audience based on people who see competitor sites--I feel like not adding in sites that these people like to visit is hindering my ability to analyze data based just off of demographics.

I'm in the health industry and feel like some topics can appeal to too huge if a demographic. Not sure how to take common searches (i.e. "How to lose weight") and make them more specific to reach my target audience.

Search Engine Optimization (SEO)

Market Research

Answer

William Alvarez answered

Hi!
Sure, there are many tools (free. semi-free and paid) that let you unveil your competitors keyword strategy. SEMRush does a good job on giving the detailed list of terms for every domain that you provide. Here's a link that you can use to start tracking your competitors (with my affiliate code, I get paid if you buy the service): https://www.semrush.com/sem/?ref=2017016343&refer_source=&utm_source=berush&utm_medium=promo&utm_campaign=banner