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Hey, got to this slightly late.
Though the recommendations from the guys below are completely fine there are two tools in particular that I think will really help you when it comes to breaking down the keywords used by users to find competitor sites.
1. https://www.semrush.com
2. http://www.searchmetrics.com
There are hundreds of keyword research tools out there, but these two are particularly useful in finding out where competitors are getting their traffic which can be helpful in kickstarting your own keyword research.
Feel free to get in touch if you have any other questions.
Scott
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