Question
Is there a way to find out what people who visit certain competitor sites are searching for on Google? I don't really know how to narrow keyword planner down to my target audience based on people who see competitor sites--I feel like not adding in sites that these people like to visit is hindering my ability to analyze data based just off of demographics.
I'm in the health industry and feel like some topics can appeal to too huge if a demographic. Not sure how to take common searches (i.e. "How to lose weight") and make them more specific to reach my target audience.
Answer
Hey, got to this slightly late.
Though the recommendations from the guys below are completely fine there are two tools in particular that I think will really help you when it comes to breaking down the keywords used by users to find competitor sites.
1. https://www.semrush.com
2. http://www.searchmetrics.com
There are hundreds of keyword research tools out there, but these two are particularly useful in finding out where competitors are getting their traffic which can be helpful in kickstarting your own keyword research.
Feel free to get in touch if you have any other questions.
Scott
