Question 1: What do your users need from you, and how do you respond to those needs in a way that differentiates you from your competitors?

Question 2: What are the points of friction in your users' lives, and how do you soften those points of friction better than your competitors do? For example, Uber saw that having cash on hand, paying tips, and getting overcharged were some of their users' points of friction.

Question 3: How will you grow your existing online community and convert your followers into active users and promoters of your brand?

If you can't easily answer these questions, I'd say it's time to step back and reevaluate. Give me a call if you want to talk this through.