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Clarity

Erin Upton

Washington, DC

If you're an early-stage startup that needs to increase revenue and attract more users, let's discuss how you can build your brand around your audience's unique needs.

If you're not ready to become an entrepreneur but want more control over your career, let's talk about how you can transition from your 9-5 gig to a successful, sustainable freelance business.

I get right to the point--no fluff. Give me a call, and let's define the immediate, concrete steps that will get you where you need to be.

$2.00/min

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Social Media Social Media Strategy Copywriting Conversion Rate Optimization Search Engine Optimization (SEO) Editing Creative Problem Solving Increasing Revenue Revenue & Profit Growth Increased Profitability

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Sell Your Story in a Way That Will Make Your Audience Take Action

You have a unique story. I’ll help you put that story into words that both resonate with your most profitable audience and compel them to take action.

If you have existing content, I'll review it and suggest concrete ways to make it more attractive to your target audience.

About me: I like writing so much I put a master’s degree on it (Fiction Writing, Johns Hopkins University) and I’ve been getting paid to help people find the right words for more than a decade.

Call me, and let's get straight to the point.

Attract More Users by Growing Your Company's Social Media Following

I'll use nuanced strategies and my master’s degree in creative writing to grow your followers, engage and retain them, and convert them into leads, customers, and active promoters of your brand. I have 7 years of experience creating social media strategies and ghostwriting posts for startups, luxury hotels, U.S. Government contractors, nonprofits, and one of the nation's largest insurance providers.

Increase Revenue by Refining the Identity of Your Innovative Brand

To build a unique and innovative brand, you have to respond to your audience’s hidden needs/wants. I’ll quickly help you identify those needs before we discuss a concrete plan for how your brand will respond.

Call me, and let's get straight to the point so you can start raising awareness of your product immediately.

Turn Your 9-5 Job Into a Successful, Sustainable Freelance Business

You've probably wondered what it'd be like to work in your PJs instead of real pants, follow your body clock instead of the 9-5 grind, and take vacations when you want instead of when your boss approves them.

A transition to the freelance lifestyle is not one I'd recommend to everyone--and it has to be done the right way--but for some, this change can mean the difference between constant boredom vs. waking up excited to tackle the unique opportunities and challenges of going it alone.

Call me, and let's get straight to the heart of your questions, such as:

--Is the freelance lifestyle a good fit for my personality?
--Would my skills translate well?
--How can I make it work financially and weather the dry spells?
--How can I convince my boss to become my first client?
--How should I market myself on LinkedIn to get more clients?
--Are sites like Fivver, Elance, Odesk, and Freelancer worth my time?
--What skills do I need to acquire before I make the jump?

About me: 4 years ago I quit my 9-5 job, and now I make double my old salary as a freelance social media strategist/writer/editor.

Creative Problem Solving for Early-Stage Startups

Problems arise at every stage of the entrepreneurial quest--in forming collaborations, in setting goals, in raising money, and so on.

Give me a call, and let's find concrete solutions to the challenges your startup faces today.

Why choose me? I have a unique background that's bolstered my ability to solve problems: 1) As a self-taught programmer I've trained myself in computer logic, which involves taking big, nebulous problems and breaking them down into tiny, discrete issues to be resolved one-by-one; 2) I spent the first half of my career executing U.S. Government contracts abroad in hostile/oppressive locations like Venezuela and Equatorial Guinea, where implementing programs requires creativity and flexibility; and 3) I'm generally a creative person (see: my master's degree in creative writing).

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Erin Upton answered

In a highly competitive field, should we continue with our startup or call it quits?

Question 1: What do your users need from you, and how do you respond to those needs in a way that differentiates you from your competitors?

Question 2: What are the points of friction in your users' lives, and how do you soften those points of friction better than your competitors do? For example, Uber saw that having cash on hand, paying tips, and getting overcharged were some of their users' points of friction.

Question 3: How will you grow your existing online community and convert your followers into active users and promoters of your brand?

If you can't easily answer these questions, I'd say it's time to step back and reevaluate. Give me a call if you want to talk this through.

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Start-ups

Business Development

Entrepreneurship

Erin Upton answered

How can I find clients as a beginner in freelance web designing?

Make sure your title on LinkedIn is concise and specific.

Create a Slideshare illustrating your work over the years and include it in your LinkedIn profile.

Connect on LinkedIn with the kind of people who would hire you--freelancers and small business owners.

Create simple websites for some friends and ask them to provide testimonials on your LinkedIn page.

Visit the websites of small businesses in your area, walk into their shops, and tell them what you'd do to improve their online presence. Think pizza shops, salons, independent grocery stores, etc.

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freelancing

Web development

Business Networking

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Member since January 2017