I am looking to launch a payday lending business online, but with Google banning PPC ads banned, and price comparison sites only providing limited growth potential, I am looking for cost effective channels to promote our brand.
I know from my banking experience this is a difficult industry to break into and even more difficult to sustain. But if done properly can be quite lucrative.
As a Marketing and Social Media trainer I advise of various combinations of methods. One size does not fit all.
Generating leads via seo and ads can be just as time consuming and more costly than social media or attraction marketing. This may also set you apart as a more caring, trustworthy and informed expert in your industry from the stigma you mentioned going on right now. Consider blogging to shed light on the benefits of the service, be an industry leader and shift the image. You can even use curated content or have staff contributors.
I'm available for a call if you need further assistance. Much success to you!