Disruption is your answer. You have to make the product disruptive or the product be competitive with disruptive pricing. Some entrepreneurs have this myth that if they convince the potential investors to use their products then they can get the investment, however this is wrong. If you make cigarettes and your investors don't smoke then they will still invest in it, if it sells.

I can help you in making it disrupting, generating traction and hacking growth and then raising funds from the investors. Let' set up a call.