Question
Took over 15 year old company that only dealt directly with the hispanic market via ads in newspapers and magazines. After almost going under, I got involved and now aim to introduce this very good product, with almost non-existent competition, to the American market. I'm looking for guidance on next step... seek funding? can i get into large retail network without it? is online and social marketing my only option?
Answer
Disruption is your answer. You have to make the product disruptive or the product be competitive with disruptive pricing. Some entrepreneurs have this myth that if they convince the potential investors to use their products then they can get the investment, however this is wrong. If you make cigarettes and your investors don't smoke then they will still invest in it, if it sells.
I can help you in making it disrupting, generating traction and hacking growth and then raising funds from the investors. Let' set up a call.
