Second one is better, because if you do the second one better than the best you will never have to be dependent on the first one. Form a sales team and work upon it.
The inside sales function is a critical part to lead generation and ensuring that all your effort as a marketer pays off in the end. Inside sales teams need to have sales acumen and be excellent communicators on the phone, which is an extremely specific and hard-to-find skill. Your sales reps need to be interesting, engaging, credible-sounding, and able to serve up a rebuttal for any form of rejection a lead gives them.
You can read more here: dummies.com/business/marketing/lead-generation/forming-an-inside-sales-team-for-lead-generation/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath