Question
My creative agency does about 1mm in sales (of a 15k product) through Inbound marketing. My inside sales guy closes all of it and has time for more, but haven’t had much luck increasing # of leads through mktg over past 9 months. I don’t have a ton of cash and need to bump up to 1.5mm total.
Considering trying to find the unicorn that works on no/low base, high commission.
Or should I put more money into something like Growbots.com - outbound efforts to bring in more for my inside sales guy?
Answer
Second one is better, because if you do the second one better than the best you will never have to be dependent on the first one. Form a sales team and work upon it.
The inside sales function is a critical part to lead generation and ensuring that all your effort as a marketer pays off in the end. Inside sales teams need to have sales acumen and be excellent communicators on the phone, which is an extremely specific and hard-to-find skill. Your sales reps need to be interesting, engaging, credible-sounding, and able to serve up a rebuttal for any form of rejection a lead gives them.
You can read more here: dummies.com/business/marketing/lead-generation/forming-an-inside-sales-team-for-lead-generation/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
