What are some best practices when it comes to marketing strategy of hardware products?

I've been doing online marketing for over 9 years and have helped a lot of people/companies bring in sales.

Start with figuring out your target customer. What problems are they having? What blogs to they read? What events do they like to go to? What kind of education do they have? How old are they. The more specific you get, the easier it will be to direct targeted ads to that core target customer. These are the people that will take the least amount to "sell" before they pull the trigger.

Next set up ads on platforms like FB, Instagram, Etc. targeting your core customer to get them to your sales page.

Have you already built up inventory? As you know, the hard part about building physical product companies is they require a lot of capital outlay to build up inventory. A good way to work around this is do a crowdfunding campaign on Kickstarter or a related platform. It will help bring in capital to work with, and more importantly, prove there is a market for your product before risking all your money.

Let me know if you'd like to go more into detail with how this relates to your specific product.

My marketing agency has a free guide that will walk you through how to create a marketing strategy for a product or service. You can access it here: https://www.facebook.com/bloominari/app/307339332686535/?ref=page_internal

I also recently published a blog post regarding marketing strategies for new products, and maybe that can help you, too: http://www.bloominari.com/blog/good-marketing-strategy-for-new-product

Please let me know if you have other questions or need any help with executing strategies.

The human touch remains a crucially important part of the buying experience. According to this study, 50% of tech buyers and decision-makers at large companies expect an in-person, face-to-face demo when making their final IT buying decision. Show do not tell. Your customers want to see your product in action and get a feel for how it works – simply describing the tool is not enough. Research shows that 73% of executives prefer to work with sales executives referred by someone they know. Vendor websites are amongst the most popular ways for buyers to find out about your technology products.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath