As of August 2016, there are over 1.7 billion users on Facebook. This means your business can access virtually anyone in the world who has an Internet connection through Facebook.
Since 2007 I've managed, optimized and maintained Google AdWords accounts for various businesses, and in 2012 decided to expand my online advertising knowledge and began offering Facebook advertising to my clients. As always, I first tried Facebook marketing on my own company, and to generate leads and clients for our marketing agency.
After successfully understanding how Facebook marketing works, what it took to generate new leads, and signing up new clients, I began to offer Facebook marketing to my clients.
Today, our team of online advertising and marketing experts at Bloominari, offers a complete Facebook marketing service.
It starts by helping our customers understand what Facebook can and cannot do for them and it's limitations. In other words, by setting up the right expectations of what type of new leads and business Facebook advertising can bring to a company.
Then we create a Facebook Ads campaign strategy, which includes research and definition of various target audiences (groups of people we want our ADs to be shown to). We design graphics for each AD, and write conversion-friendly text for these ADs.
We also offer two options for setting up a landing page: The first, is to set it up within Facebook, by using 22 social (www.22social.com). The second option is to set the page up through LeadPages.net, a 3rd party tool to create landing pages.
Leads are generated once a Facebook user clicks on an AD. The user is then sent to the landing page,where he or she fills out a "contact form", which usually asks for their name and e-mail.
Part of the strategy to increase conversions is to offer Facebook users valuable content in a downloadable format, for example, a PDF called "The Ultimate Guide to Doing X Better” or “Ten Tips for X and Y”. This PDF is called a “lead magnet”, and it encourages people to sign-up on your landing page. Our team also develops and designs these lead magnet PDFs.
Once we complete the initial setup of the campaign, we provide ongoing monthly Ad campaign optimization.
Check out some of our blog posts on Facebook Marketing