I have already hired too many SEO contractors that could not produce any results. I am so tired and frustrated.
Obviously I don't know your situation but you might be running across an issue with expecting one person to do the job of many. There are so many aspects to SEO that its near impossible for one person to be an expert in every area. Content, social media, on-page optimization, user experience optimization are all vital components to a successful digital marketing plan. At best, a "genius" SEO can only be great at one or two, but not all. It might be time to invest in a team. That might mean hiring an agency, but you truly do get so much more experience with a team than one person.
I'm with Stoney on this.
You're looking for a very specific skill set, and only the most experienced,agile and motivated will approach a project with a 'growth at all costs' mindset.
My challenge with 'genius SEOs' is the ego that can go with them. Often the most effective and impactful work isn't presented at conferences, but is through diligent work, experiments, and ruthless execution (most often in clearing a technical SEO backlog, and building authority).
Rather than trying to swallow the world with everything at once, and one hire. Scratch the biggest itch first. You might find that phrase 1 is purely getting paid search up and running, creating and split testing landing pages, driving some early or additional volume. Phase 2 might be hiring a contractor to help wire frame the information architecture, as well as identify the biggest technical SEO consideration. From this point, you can get your engineering road-map in order, build a capability within the existing team (to understand and consider areas like crawling, indexing and ranking) and have their care about it.
Phrase 3 might be to outsource any copy-writing requirements, at least until you can justify bringing it all in house.
With this approach you can make some early smaller bets.. rather than pulling all of your chips on one BIG hire (who might not even exist).
Best of luck.
Hiring 1 SEO contractor it won't solve your problem. SEO and online lead generation is a complex game.
The best way to have your SEO work is to have integrated marketing campaigns when keyword research, content marketing, website, influencer marketing, outbound marketing and sales prospecting work hand in hand
In order to run strong integrated marketing campaigns you should invest in one of the following options
1. Build and manage a team of smart marketing and sales professionals
2. Hire a niche agency
Disclaimer: I am on owner of a 30 person inbound marketing agency, that has been announced as one of the Word's top 5 content marketing agencies
I have been in SEO game since my 16, before launching my company.
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I have to concur with the other responders. It is really really hard to be an expert on all things.
The best SEO consultants will have areas of focus where they excel. They will know what these areas are and they will state them quickly.
When you run into a person who claims to be an expert in everything, you need to have reservations.
I've always stated that organic SEO is my strength and in particular, educating and helping clients set up a process that works long-term.
On the flip side, I openly state I know very little about PPC or any online advertising and that I cannot and will not provide assistance with those activities. I do this to protect myself and the client both.
The best consultants know their value and work to that end. And we back out when the requested task is not our strength.
I have been doing on-site, & off-site SEO for over 12 years. I have also been using Google AdWords for 12 years as well and I am AdWords Certified. I am currently an AdWords, SEO and WordPress consultant with about a dozen clients.