Loading...
Answers
MenuHow to analyse and prove to business stakeholders that a website redesign (b2b hardware) is better than a previous one?
Answers
Here are a few factors I would look at:
- Mobile Friendly
- Page Load Speed Testing
- Competitor Analysis
- Typical Industry Conversion Rates
A few other things to look at I would recommend would be:
- Look at insights/data from companies that do a lot of testing with different designs and conversion rates. Sources such as Unbounce and Neil Patel - https://blog.kissmetrics.com/color-psychology/ - are good.
- Check out A/B testing software as you could perhaps start running tests on different things to get support for the need for a redesign.
Also, don't forget to look at SEO factors. I hope this help. Feel free to give me a call if you'd like to discuss in greater detail.
I would definitely take the simple approach, if you can prove them that you new concept (design, features, fonts, colors, etc... ) gets them more business, they won't care about anything else.
What normally stands between a redesign and a previous one is the business owner ego. I mean they want the color they like, the font they like, the pictures they like and the millions of useless menus they think they need...
But if you make them understand it is not about them, but their clients and ultimately this new concept brings them new clients you'll win the battle easily.
I hope you find this insight useful, if so upvote my comment and share if you think someone else might benefit.
let me know if I can be of further assistance.
Related Questions
-
What is the simplest / best way of implementing NPS (net promoter score) and CSAT (customer satisfaction) metrics at a small but old company?
Use Delighted: https://delighted.com/CB
-
What's the best data analytics dashboard software for an app start up to use to manage user analytics AND marketing?
I would start with google analytics. If you configure it correctly you can get quite far down the line for free. Once you start seeing revenue and need more detail you can move over to one of the more premium or paid for systems.OI
-
What are the best traits to look for in a data scientist/data analyst?
First off, I have several people I could introduce. I'd also like to know the industry you're operating in, what the data looks like, where it comes from, and how much it needs to be cleaned up if putting into a relational database, or if the better solution would be a distributed file system like MongoDB where you don't necessarily need to normalize the data. Also, if you're a startup, or if the company is well established with many existing customers and if this is for a new initiative. Assuming you're working with a relational database, which it sounds like you are, you will want to implement something like Tableau or build out a custom dashboard using Google Charts, HighCharts, D3Js, or any number of other potential dashboarding/visualization solutions, which usually involves some programming/scripting in JavaScript. There are paid solutions like Tableau (which is amazingly powerful), and then there are free/open source options. I'd be happy to talk about possible ways to architect the solution, and discover who you would need once I understand the variables more. If you're building a web application, then you will likely need someone who is also a full stack developer, meaning they can handle building the back end and the front end in addition to the data requirements. Many early startups choose Ruby on Rails (because there is a ton of open source code out there for it) with Twitter Bootstrap (modified) and in order to visualize the data, they will need to work with JavaScript. It makes sense to have this person act as initial product and to derive the insights out of the data. They're pretty much the only person who can do this anyways, because they're the ones on the data. If you're in an early stage startup, I would recommend the strongest business owner (usually the early stage startup's CEO) be directly involved with this person on communicating what value your solution brings to clients, and what they pay you for, and in brainstorming on potential features and reports. Once the solution becomes established, and many customers start using it directly, there should be a different product person interfacing to those customers over time, gathering feature requests from customers and bringing it back to the Data Scientist/Analyst who spends their time working on the data. Depending on whether the solutions are SQL or NoSQL or hybrid, there are different types of Data Science professionals you should consider: 1. Data Scientist 2. Data Engineer 3. Data Modeler/Analyst 1. The Data Scientist handles experimenting with the data, and is able to prove statistically significant events and statistically valid arguments. Normally, this person would have modeling skills with Matlab, R, or perhaps SAS, and they should also have some programming/scripting skills with C++ or Python. It really depends on your whole environment and the flow of data. In my experience, Data Scientists that exclusively use SAS are sometimes extremely skilled PhD level statisticians and focused exclusively on the accuracy of the models (which is okay), but often not sufficiently skilled to fit within an early startup's big data environment in today's world and handle all of the responsibilities you'd like them to handle described in your question. I'm am not bad mouthing SAS people as they are often the MOST talented mathematicians and I have a great deal of respect for their minds, but if they do not have the programming skills, they become isolated within a group without a Data Engineer helping them along. Often a SAS user trying to fit into this environment will force you to use a stack of technologies that a skilled Data Architect would not recommend using. It takes programming in some object oriented language to fit into today's big data environments, and the better Data Scientists are using hybrid functional and OOP programming languages like Scala. Extremely hard to find Data Scientist can also work with graph databases like Neo4j, Titan, or Apache Giraph. 2. The Data Engineer, if you're dealing with a firehose of data like Twitter and capturing it into a NoSQL architecture, this is the person who would prepare the data for the Data Scientist to analyze. They often are capable of using machine learning libraries like WEKA to transform data, or techniques like MapReduce on Hadoop. 3. The Data Modeler/Analyst is someone who can use a tool like SAS, SPSS, Matlab, or even R, probably a very strong advanced Excel user, but likely won't be a strong programmer, although perhaps they will have a computer science degree and have some academic programming experience. The most important thing to watch out for is someone who is too academic, and has not been proven to deliver a solution in the real world. This will really screw you up if you're a startup, and could be the reason you fail. Often, the startup will run out of money due to the time it takes to deliver a complete solution or in the startup's case, a minimally viable product. Ask for examples of their work, and specifically dig into what it is that they did for that solution. I've tried to cover a pretty broad range of possibilities here, but it's best to talk in specifics. I'd be happy to discuss this with you in detail. To answer your question, is it perfectly reasonable for someone to handle all of the responsibilities described in your question, if you find the right type of person with the appropriate skills, and a history of success.SE
-
What could help me to get a deeper understanding of users desires (perhaps even beyond the product)?
The best way is to lean how to ask great questions and to physically spend time with your users watching them work. I don't have all the killer questions, but my favourite to help understand product roadmap opportunities is "What do you do 3 minutes before, and after you use our product?". That helps me understand where the opportunity lies to build a solid solution end-to-end. Also, finding a set of users that feel comfortable having you hangout and work with them, taking notes and asking questions is invaluable. Just to understand their environment, the way they organize their work, and how they might communicate around the problems your solution is/could help with is incredible. Every time I'm at an event and someone ask me what I do, I always ask them if I can "show them" and if they say yes, I have them find / download / signup and explore our app. Then I ask them questions about how they might see someone using it, who they think might be the best customer, etc. It's not about not knowing, it's about continuously learning and testing different perspectives. As for tools I use: www.usertesting.com / especially new mobile tests!DM
-
Have you ever used a user research recruiter? Do you recommend it for finding participants for user research?
Are you performing a large-scale customer study? Or is this just a smaller focus group gig? The primary rationale for hiring a user research recruiter would be to obtain a valid, representative sample for statistical inference. If the number of participants is small -- too small to be statistically significant -- then you cross this concern off your list. Presumably, you know who your ideal users will be. After all, they must be your future customers, right? So if you can't track them down now, then future marketing will be pretty hopless. You can probably contact them on your own without an intermediary. Another reason for hiring a recruiter might be to inject a buffer layer for impartial selection. Otherwise, you and your colleagues may inadvertently bias the selection process toward people who know you or are already too favorable. My experience in this area is not vast -- although it sometimes comes into play for larger corporate naming initiatives. So I may be missing other arguments in favor of hiring research recruiters. I'd be glad to hear those from other people so that I can learn something too.JP
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.