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Marketing Strategy: Should I guest post, advertise, etc. on existing sites where users talk about my competitors or should I find new sites similar to my target audience?
SD
SD
Serena De Maio, Your Tell You Like It Is Marketing Expert, Award-winning Marketer, $30M+ in Managed Ad Spend. answered:

The answer to this question is surprisingly pretty simple and it depends on who your target group is.
If it is a subgroup of your competitors' users, then do engage where they already talk about your competitors.
If your target group is people who don't use the product yet, then go where those people are and engage there.

Defining who is your target group, what is the solution your product offers to their issues and how to engage with them is sometimes complicated. I'm happy to jump on a call to help you clarify all this. It will help you in this specific question you have just raised but also in the future whenever you need to decide what to do: it's always all about your target group and their needs.
Serena

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