the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Technology: How can I best utilize my Launchrock landing page to get traction for my web app?
JJ
JJ
Justin Jarvinen, World-Class Growth Expert (60+ AWARDS) answered:

I love landing pages and LaunchRock is one of the best. The beauty of a landing page is there's almost no wrong answer. In other words, use landing pages as a means to gauge how people might respond to you. They enable you to A/B test which basically means you can experiment with slightly different versions of the same landing page to see which gets more traction.

The first question I'd ask you is who is your intended audience? You obviously built a prototype of some sort. If I were to assume you've solved a problem, who did you solve it for? When those people are out searching for a solution to their problem, what are they searching for? How does the conversion sound? How can you use your landing page to insert yourself into that search?

There's not enough room here, but a using a landing page as part of a user onboarding, education, lead gen..... (whatever) strategy is a very good idea. You also may not know some of these answers, so using a landing page will inform you of who is actually interested in what you're offering. You may find it's a different market altogether.

Anyway, just a quick handful of thoughts.

Talk to Justin Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.