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The answer lies in understanding cash flow; it's cash in/cash out. You would have seen the problem if you'd prepared a 6 month rolling cash flow before opening your doors. Do you have a friendly banker? Work out your cash plan for the next 6 months; determine the negative cash flow. Rack your brain on how to reduce the negative. Then sit down with the banker, show your plan. Ask how he (or she) can help. When a financial person sees you understand and control basic business, you're more likely to receive positive support. If you want more info see Core Value Proposition, my book on Amazon.
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