Jack helps strengthen management and marketing skills. His explanations are without jargon or clutter; his "action tips" are easy to put to work. Need advice? Request a call now
The Core Value Proposition, authored by Jack, is a powerful, customer oriented, business building tool, one that provides a solid foundation based upon facts and principles. Core Values are combined with a well-defined Value Proposition in a process that can be applied to business planning, new product development or personal career advancement.
Where is the money coming from? Can your cash flow survive without any income to support operating expenses during the first three months?
If your customer service policies and practices are virtually standardized, select them as a starting block; the Pareto Principle will be your guide. I'm here to help; just call.
Start by determining how research results will be used in order to define
the structuring of a study. You make the choice. You’re creating a marketing
program. Your target market may not be well defined. But, for sure, you do need information that’s effective and inexpensive.
Regardless of medium, the best possible selling message is always a unique blend of creativity. Start with a full measure of insight to the target audience. Mix with an equal amount of product or service knowledge. Then, combine with the importance to the customer of problem resolution. Pour gently into a copywriter’s brain.
The answer lies in understanding cash flow; it's cash in/cash out. You would have seen the problem if you'd prepared a 6 month rolling cash flow before opening your doors. Do you have a friendly banker? Work out your cash plan for the next 6 months; determine the negative cash flow. Rack your brain on how to reduce the negative. Then sit down with the banker, show your plan. Ask how he (or she) can help. When a financial person sees you understand and control basic business, you're more likely to receive positive support. If you want more info see Core Value Proposition, my book on Amazon.
A startup plan defines your thinking and judgement! It clearly communicates five elements: your Idea, its Benefit and Target, your desired Perception and Reward. A Cash Flow projection shows how you will make this come to life. Say it all in four pages or less.
Please clarify if your product is for sushi restaurants to use or to resell to their customers. If for use, you can prepare a brief list of open end questions along with a product description and visit 25 typical restaurant owners for their reactions; technique known as Probing.
Many young people have used my book Core Value Proposition to test their idea and prepare a basic development plan. I'm here to help.
From eBay you can identify and contact companies already in this business with success. Make an offer. Do the same with others on Internet. I sense you're better off taking a piece of the potential profit rather than invest in a proprietary business. Give me a call if I'm right.
Great person with a lot of knowledge and experience in just about everything or anything.
I recommend Jack Hardy for his holistic approach giving business advice, his ability to keep up with business, marketing trends and best practices as well as his long term vision. He led Direct Marketing Programs, founded The Venezuelan Direct Marketing Association and the first Venezuelan Direct Marketing Agency. He personally formed marketing professionals who have carried on his legacy.
Jack is a seasoned business veteran who has held very high posts in large global companies. His advice is always up to date and efficient. Jack is very big in using the social medias to your advantage. I highly recommend his books and consulting services.
Jack Hardy es una de las personas que conozco con mayor conocimiento del área de mercadeo y ventas. Es pionero en Venezuela y otros países en Mercadeo Directo, Mercadeo de Atracción, Data Base Marketing entre otros. Una persona que sabe unir sus conocimientos con su gran creatividad. Es excelente profesor, Mentor, Columnista (Miami-Herald), Autor (Core Value Proposition) y amigo. Espero que muchas personas tengan el honor de tenerlo como Asesor, Mentor y/o amigo.
I've had the pleasure of editing Jack Hardy's Bootstrap Marketing column in the Miami Herald on and off for several years. He is a pleasure to work with and his column was always relevant and thought provoking. I know that it was required reading in several college courses.
I’ve worked with Jack for many years counseling small businesses, conducting seminars for small businesses, as well as work he has done with me on my own business. His impressive success and experience are evident from his resume. I can add, from my experience, that his ability to apply his skills productively to many different business challenges, focus on the key, substantive strategic issues, and provide clear, relevant, and constructive feedback make him a valuable asset to any business team.
It is my absolute pleasure to recommend Mr. Jack Hardy for any and all business matters where solid and true advice is needed. I learned more about business from Jack than I have earning my Masters in Management or my Juris Doctor in Law. Jack will ask you what you do when you meet him, and again when you leave. What happens in between is almost magical. To distill your business down to digestible words with style and clarity is more than good form, it is business 101. Only when you know what you do, can you sell what you do.
I highly recommend Jack's book (ISBN: 1412049377), where he explains how to form a "Core Value Proposition". Jack taught me that business is waiting for you, but it is not enough to want it, or even to go after it. You must capitalize on the opportunity with the precision of surgeon, offering your services when/where they are truly needed, and providing real value to your customers. If you have the chance to talk with Jack, even for a moment, don't let it pass you by. Also, think twice before challenging the simplicity of his advice. If you can put your ego aside, to learn from a master of marketing and executive management, you will forever be in his debt. Trust me, I know from experience.
Jack G Hardy has the skill set to create websites and manage ConstantContact email marketing programs.
Jack G Hardy's efforts to help a start up Rotary Club have been essential to the club's weekly meeting success.
It was a great experience work with Jack, he used to be the senior adviser of the CEO for marketting at EASE and he organized and prepared all the consultants and the pre-sales people to be aligned to the marketting policies of the company.
I have had the pleasure of working along side Jack at SCORE of Miami these past several years. He has demonstrated passion and concern about helping other business entrepreneurs start or grow their businesses. He has been the linchpin in helping our chapter grow and utilize technology for client contact.
Jack's keen business insight and vast marketing experience help you zero in on what's most important about your business - your core value proposition.