I will go with multiple AdWords account option, but Yes, you can use one AdWords account to advertise multiple websites, but I do not recommend doing so. There are many reasons why advertisers might want to send traffic to multiple websites from a single AdWords account. Two prime examples are serial entrepreneurs and organizations with websites targeting separate geographical regions. Google has no policy against using one AdWords account for multiple sites, but in all our conversations with Google about this subject they have discouraged doing so. Here are three reasons why:
1.One website’s policy issue can kill your whole account: You would be surprised how easy it is to get suspended by Google, even if you are trying to do everything above-board. Google may change its policies or crack down on an entire vertical, or you might not realize you are violating policies until it is too late. Suspensions are so common that we specialize in helping advertisers get their AdWords accounts unsuspended.
2. Your quality score may be damaged: Quality Score is a metric between 1-10 that Google assigns to each keyword. Quality Score * Max CPC = Ad Rank, which determines when and where your ad appears. Google says that there is no “Account Quality Score”. Maybe that is true, maybe it is not, but there is no doubt that when you add new keywords, the initial Quality Score assigned to them is affected by the performance of other keywords in your account. You do not want to risk one website’s poor-Quality Score hurting another website.
3. Using multiple domains can make reporting a pain: Importing conversions and Google Analytics data from multiple websites and figuring out what your per-website metrics are can be tough. Use one account per domain to make your life easier.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath