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MenuWhy are my "Publisher Monetized Pageviews" in Google Analytics data far less than "Publisher Impressions"?
I checked my publisher referral date in Google Analytics and the data (primarily Adsense) shows a big difference in "Publisher monetized pageviews" and "publisher impressions"
It seems like I'm losing a huge chunk of revenue there. Or am I missing something? Is it possible to passback to a different network through dfp for these unmonetized pageviews?
Answers
It's isn't just you.
Adobe reported that "over $21.8 billion in global ad revenues have been blocked/lost so far in 2015." largely thanks to mass adoption with the AdBlocking software :) 21 million users in 2009, to 198 million active global users as of June 2014-likely overtaking the other comps entirely.
Impressions are TOTAL ad views. If you have 3 ads on a page, you will have 3 impressions.
If user sees only two ads (say one is at the bottom of the page, and user doesn't scroll down), you will have 2 impressions.
Page views is how many times a page was seen.
Good luck
Statistics plays a large role in web analytics. It would be important to look at Google Analytics, and look at the way they measure the indicators. Maybe other factors such as id based on mobile applications matter. It depends on the way it is measured. I can look into this more, but business analytics have become increasingly popular. Thank you.
With wishes for great success.
Marla A.
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1. What kind of industry should I consider so that I can get easy traffic in a very, very short amount of time, considering the fact that my only objective is to reach $2000 monthly. Health/wellness/nutrition/fitness are usually quick, high-interest industries. Definitely high-competition, though. Saturated market already. 2. What could be the most efficient way to get traffic in this case Efficient? Buy it from Adwords. COST efficient? Organic/SEO. But organic takes time and lots of energy in content production and promotion. 3. Should I use Wordpress blog or design my website from scratch (any other suggestions?) I prefer WordPress for nearly everything. Unless you have some specific reason not to, I recommend choosing WordPress. 4. Is there another easy way to get money for my website apart from Google adsense? Yes, definitely. Adsense is actually a VERY low payout method of monetizing traffic. Look into CPA marketing, or cost-per-acquisition. Affiliate marketing sites are also good options. Both take time and effort, however. $2k/mo in web traffic revenue is a lot for solo publishers. That's an ambitious goal. Chase it, definitely. But think outside the box a bit. Adsense won't get you to $2k/mo anytime soon. If there were (legitimate) get-rich-quick schemes lying around on the web, we'd all be doing them!TK
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Make sure you've setup advanced analytics. You'll get a better picture of which conversions were direct, and which ones were assisted by another channel. Use tags and make sure your urls include all the detailed parameters - note that savvy users might truncate that link, so use a link shortener (like bit.ly) to mask it.PH
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What's the benefit of being a Google partner?
Being a Google Partner has many benefits, but they revise them all the time. Google seems to protect their intellectual property heavy, so as a partner, you can display their partnership logo to your potential clients. Also, when they roll out new products in beta, you know before the public does. As Google products go, that's a huge benefit. They provide enhanced support when you need it as well. I also do a lot of public speaking, so the one benefit public speakers enjoy is that they let you speak at their events; a very valuable benefit to us public speakers ;) I hope this answers the question. BruceBC
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Can you really make a full time income from Adsense or affiliate marketing?
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How do I start a Web-Analysis?
Google Analytics is the best free tool out there for this. Make sure that you are focusing your report on conversions - how many/what percentage of website visitors are taking action (filling out a form, buying a product, etc.). If you're interested in paying for help, you should check out Moz or HubSpot, but Google Analytics is your best free option for web reporting. They also provide some social reporting - which social networks are driving traffic to the site and which network referrals are leading to the most conversions. Good luck!CC
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