Question
Hello all!
We want to install some kind of growth hack referral model to our new project similar to groupon - online ecommerce web where users group together and get huge discounts if the goal is reached. Our products are Fashion clothes. We can offer 70% off retail prices.
Our thoughts:
1) Let register with Facebook only.
2) We make a very simple way to invite facebook friends to our website. (don't know how to make it super simple yet)
3) We give a referral link to the user and he can share it for 10% discounted products with his friends.
4) if the user's invited friends buy, we give him additional 10% discount or $30 in cash to spend.
Questions:
How can we make this work?
What would be the best way to engage users?
Which model is better: 10 percent for the user and his friends or a fixed amount of $30?
If anyone has experience on growth hacking, let me know and we can schedule a call.
P.S. a good source of info about growth hacking would be much appreciated.
Thanks!
Answer
I have more than 15 years of marketing experience and this includes experience in growth hacking. I look forward to the possibility of talking soon.
