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Valerie Pugsley Relationship Marketing Strategist / Mindset Coach

California

Renew Your Mind to EARN More, SERVE More & Have POSITIVE Impact

Are you struggling with procrastination, lack of clarity or focus? Do you suffer from SOS, Shiny Object Syndrome? If you're not making the progress you'd desire MINDSET is likely the issue.

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Email Marketing

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Member since June 2014

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Answers 13

Email Marketing

Video

Marketing Strategy

Coaching

Small Business

Personal Development

Relationship Marketing

Personal Coaching

Clarity

Valerie Pugsley

California

Renew Your Mind to EARN More, SERVE More & Have POSITIVE Impact

Are you struggling with procrastination, lack of clarity or focus? Do you suffer from SOS, Shiny Object Syndrome? If you're not making the progress you'd desire MINDSET is likely the issue.

$4.17/min

5

5 Calls

3

3 Reviews

37 minutes
Avg. call

Email Marketing Video Marketing Strategy Coaching Small Business Personal Development Relationship Marketing Personal Coaching

Answers 13
Reviews 3

Answers

Valerie Pugsley answered

We have a pilot deal with an insurance payer in negotiation for our mhealth platform, how can we use projected cost reductions to close the deal?

This sounds more like a financial questions or a sales question vs an online marketing question. Ask in a different category and you may get an answer.

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Marketing Strategy

Online Marketing

Valerie Pugsley answered

How does my startup hire an affordable marketing expert?

You have gotten a lot of good advice. Regarding pro-Bono I just got back from donating an hour to an established charity that has a marketing person.

In my area there is a Meetup form Meetup.com that has an emphasis on Social Media, it meets once or twice a month with all levels from know nothing to expert. A wealth of information and some in that group have also donated services.

I have a membership site that helps those with a limited budget ($97 a month) Set up their foundations. Understanding keywords, setting up a WordPress site, setting up various social media platforms. As a bonus, one day a month I offer access to me, currently that's a 20 minute Skype call where I can answer your specific questions.

Whether you invest time yourself and utilize free resources as some have suggested, or utilize some of the other resources it is vital that you invest in marketing. I would also agree with others, that at $10 per hr you'll basically get an employee who can implement pieces of a plan but not much in the way of strategy or a plan.

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Social Media Marketing

Marketing Strategy

Digital Marketing

Valerie Pugsley answered

How can i use an already existing customer email database to acquire even more?

Everyone has offered great advise. I see two things mentioned by David & Huebert, needing elevation. Providing value to the 800 you already have. Are they opening and clicking?
You can add people to the list, but if they aren't responding what good is it. If you're providing value all your other efforts will be much more fruitful.

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Email Marketing

Email List Building

Start-ups

Valerie Pugsley answered

How can a startup in the automotive industry best get ahold of decision makers?

Without knowing what you've sent or done it's hard to know what to advise. If your efforts are all about trying to get in front of someone to say look at my stuff and the and the features it has that's an up hill battle and won't be very effective. There's ways to warm up the leads with social media if they are using it. Look for ways to provide value and build relationships with the decision makers and the gate keepers. A sales coach might be able to help with ways of getting past the gate keeper.

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Marketing Strategy

Marketing

Online Marketing

Valerie Pugsley answered

How can I get more Facebook/YouTube views on my video content?

Put keywords related to the news you're sharing in front of, or instead of "the bulletin" Also share it on other platforms like LinkedIn, Pinterest... ask people you know to watch & like it, especially in the first 24hrs after you post it.

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Marketing Strategy

Social Media Marketing

Facebook

Valerie Pugsley answered

How do I rack the shot gun for a new app? I know I have to run marketing campaigns and physically knock on doors. Any ideas welcome, thanks!

Before you "rack the shot gun", you need to work on this "I'm actually a little nervous about the response being overwhelming" If you don't reframe that subconsciously you won't give you marketing efforts 100% and it will hold you back.

Also, you client isn't the medical clinic, you have two clients the decision maker for the clinics who approve the purchase and the users of the app who will help convince the decision maker of the benefit. For the decision makers, I'm thinking trade journals off and online, If employees would be using the app they or the decision makers gate keeper may be on LinkedIn or other industry specific platforms.

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iPhone apps

Marketing Strategy

Mobile applications

Valerie Pugsley answered

I have an idea for a business that has a philanthropic angle as its main appeal. Any tips on managing the fact the co will still be making a profit?

Grace & Lace which appeared on Shark Tank & Tom's Shoes are just two examples of companies making a profit and donating.

People are first going to be attracted to the solution your product or services solves. The charity component would be a feature that would help them to decide for yours vs your competitor.

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Business Strategy

New Business Development

Charity

Valerie Pugsley answered

Is GPA reflective of the success of an entrepreneur?

Studying hard indicates a good work ethic which will help with your entrepreneurial efforts.

Do a search on dyslexic millionaires and you will see people like Richard Branson, Steve Jobs, and Steven Spielberg on that list. My guess is they also had low GPAs.

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Entrepreneurship

Business Intelligence

Leadership Development

Valerie Pugsley answered

Should I study web development or marketing and advertising to open up a successful consulting practice?

I agree with Jason, but for a different reason.

One if you do web development, you'll still have to market yourself.

Two as a consultant, if I'm going to refer someone to a developer, I want one who has an understanding of marketing too, because a web site isn't just about being pretty, it also needs to convert into leads.

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Facebook Advertising

Consulting

Web development

Valerie Pugsley answered

We have just started a new online business (job related) - what is the best way to drive new traffic and users to the site?

Regarding traffic, it depends on where your target market its, what resources you have already with your personal accounts, and what you're most likely to implement on a consistent basis with your limited time and resources.

In terms of "sign up to your site" I'm guessing you mean sign-up for your email list. Again this depends on your audience, but it can be something simple, like a video or pdf as long as it provides value and your message touches your target on an emotional level. This may take some testing a tweaking and you won't know until you get enough eyes on your opt-in to see if it's working.

You said your offering a service that is free, but it's also a business. Money has to come into play somewhere. To get people talking, help them with their problem. Send me a message and I can send you a link to a service that runs $1 a day that may be of help.

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Website Conversion

Marketing

Entrepreneur

Valerie Pugsley answered

I have secured a 6 month pilot partnership with a large partner. How can I ensure the large company continues to work with my company post-pilot?

In addition to Jason's excellent advice under promise, over deliver. When reporting on KPI's make sure to show any additional KPI's they are getting that may not be obvious, their benefits to the partner and any extra services you've thrown in above and beyond the agreement.

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Strategic Partnerships

Channel Partners

Partnerships

Reviews

Amazing call, Valerie is very knowledgeable and helped me get a breakthrough in terms of my why and what drives me, also gave me a great action plan to grow my business. thanks you!!

Aymane Ait Ali kechchou Source: Clarity

Valerie's concise recommendation to use Send Out Cards in a specific way for my particular business was most helpful. She also motivated me to start this follow up process today. Thank you, Valerie, for your expertise.

Donna Edman Source: Clarity

Valerie is extremely professional and personable. Knowledgeable and understanding.

Mathew Nelson Source: Clarity

Member since June 2014

Valerie Pugsley Relationship Marketing Strategist / Mindset Coach

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