I'm interested in using text analytics in my therapy practice. Do I need to have a program written for me or is there user friendly software available

Khuram's reference to what I call the "gap technique" is spot on. Few people will rate something 10/10 or A+. This gives you the opportunity to ask them how to achieve that highest rating. Once you do that: "Shut up and listen!" :) -- One of the worst mistakes is to get a participant talking (and many people talk way too much) but then to cut them off even though they're giving you substantive information (obviously, if it's drivel, then you do want to move on). You also have to assess those you survey: some are founts of information and insight while others have nothing to say. All are not created equal, as it were. In all surveys, whether in person or on-line, I recommend open-ended (i.e., unprompted) questions (where possible) followed by close-ended (i.e., prompted answers) questions. In other words: What is your favorite brand of cookie (with no list specified)? Perhaps they say Oreos. Later on, after they've forgotten that, you have a list: Which is your favorite cookie brand: a) Little Debbie; b) Mrs. Fields; c) Oreo; d) Duncan Hines? Now if those two don't match up, how valuable are these answers? So that gives you the ability to test for validity. Once you present the prompted answers, you've poisoned the well, which is why they have to come later. Hope this helps and should you have any questions, I would welcome the opportunity to discuss with you. Best, Steve

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You're on the right track. I'm glad to see you getting the steps in the right order. WHO are potential users of your product? WHAT problem(s) will your app potentially be solving for them? HOW much do these potential users value the solution of these problems? Find your user group of people who would pay for a solution to a problem your app will solve. Get their input. I would do this through a couple stages...the first involving live talking, and the second usage of a basic version of the app once you and they have figured out what its purpose is.

Ah, Tinder for introverts? I have used SurveyMonkey before and I am using it now to test an online/on demand PR course that I am filming. Yes, it is a great idea to test with SurveyMonkey and it is a very easy site to use. You can add the link to your survey on all social media and in an email. I would start by emailing all of your contacts. However you may want to consider giving your testers something to try. Have you developed a prototype? I also recommend finding out what people think about your idea via meetups and events and by creating an opt-in page. Let me know if you need any help.

Mailchimp, SurveyMonkey and Google Forms are the easiest places to start. Think about running a smaller survey to understand, if the results give the picture, you are looking for - and scale after the initial testrun(s). And make sure, that the platform supports an export format, that you are happy with, when you need to process the responses of the survey. Scaling it can be done in multiple ways. You can do it organically by posting your survey on online platforms (Facebook, Instagram, Reddit, etc. etc.) depending on where you believe your audience is. You can find a number of groups, where you can post the survey. Or you can buy marketing of the survey, if you can afford it. Or give prices to participants. But if you want a lot of participants, you have to make it a topic that generally interests a lot of people, and you need some good introductory copy to convert the interested audience to participants. Be honest about your intention; if it is a survey for lead generation, say so. No way around promotion - either paid, or through the grind of posting and expanding yourself. Always happy to set up a call, if you want to discuss further options. Best of luck and best regards Kenneth Wolstrup