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MenuI want to create an online survey. Are there any free sites? How do I get it out to a large number of people?
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Mailchimp, SurveyMonkey and Google Forms are the easiest places to start. Think about running a smaller survey to understand, if the results give the picture, you are looking for - and scale after the initial testrun(s). And make sure, that the platform supports an export format, that you are happy with, when you need to process the responses of the survey.
Scaling it can be done in multiple ways. You can do it organically by posting your survey on online platforms (Facebook, Instagram, Reddit, etc. etc.) depending on where you believe your audience is. You can find a number of groups, where you can post the survey. Or you can buy marketing of the survey, if you can afford it. Or give prices to participants.
But if you want a lot of participants, you have to make it a topic that generally interests a lot of people, and you need some good introductory copy to convert the interested audience to participants. Be honest about your intention; if it is a survey for lead generation, say so.
No way around promotion - either paid, or through the grind of posting and expanding yourself.
Always happy to set up a call, if you want to discuss further options.
Best of luck and best regards
Kenneth Wolstrup
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What are good restaurant related questions that I can ask in a survey for the purpose of exemplifying the market to investors?
I think it is a good start. From my experience, people don't really know what they want -- they only think they do. An example of this is when Steve Jobs announced the iPad. There was collective confusion (more so than any other time Apple has done something). Now, we couldn't imagine our world without it. That said, the participants of your survey will likely answer within their comfort zone or what they are familiar with. This is what they *think* they want. If you base your entire business model on what people think they want, you will end up duplicating what they are already accustom to (your competition). Getting a sense of your market is a good thing, but you most have the "secret sauce" that will woo your potential customers away from their routine. I don't know what type of restaurant you are aiming for, be it fast food, causal sit down, unique and interesting, or 5-star quality. Based on that, price becomes very subjective. There is a very unique, one-off restaurant I enjoy visiting when I am traveling in Southern California. It is priced higher than any other restaurant in the area, but I am not paying for the food or even the service. I am paying for the way it makes me feel and the environment they maintain. The participants of your survey will likely not be considering intangibles like this when they answer. Keep this in mind, but don't build your entire business around it. Questions to validate your business model may include: - How important is the selection of adult beverages? - How important is the selection of healthy choices? - How important is a family-friendly environment? - How important is the quality of food (we don't always go where the food is best) - How important is the speed of service? Based on your question, I am guessing you are going for a family-friendly, speedy, inexpensive alternative to McDonalds, Burger King, or Carl Jr's. These companies have deep pockets to fend off upstarts. Your value proposition will need to be rock solid to defend against the giants of the industry.SN
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I'm interested in using text analytics in my therapy practice. Do I need to have a program written for me or is there user friendly software available
You can simply use Microsoft Excel and its filters. Filter the data and click on the filter of the colum where similiar texts are. After that use "contains" filter and put a kew after the last column of your data. Excel is a great tool that you can use it also for grouping the data and analyse it. It dependa on which phase of your study you are but google form is a great tool also.RG
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What are examples of great questions to ask when surveying your customers?
Khuram's reference to what I call the "gap technique" is spot on. Few people will rate something 10/10 or A+. This gives you the opportunity to ask them how to achieve that highest rating. Once you do that: "Shut up and listen!" :) -- One of the worst mistakes is to get a participant talking (and many people talk way too much) but then to cut them off even though they're giving you substantive information (obviously, if it's drivel, then you do want to move on). You also have to assess those you survey: some are founts of information and insight while others have nothing to say. All are not created equal, as it were. In all surveys, whether in person or on-line, I recommend open-ended (i.e., unprompted) questions (where possible) followed by close-ended (i.e., prompted answers) questions. In other words: What is your favorite brand of cookie (with no list specified)? Perhaps they say Oreos. Later on, after they've forgotten that, you have a list: Which is your favorite cookie brand: a) Little Debbie; b) Mrs. Fields; c) Oreo; d) Duncan Hines? Now if those two don't match up, how valuable are these answers? So that gives you the ability to test for validity. Once you present the prompted answers, you've poisoned the well, which is why they have to come later. Hope this helps and should you have any questions, I would welcome the opportunity to discuss with you. Best, SteveSM
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How can you know the habits, likes and dislikes of your customer?
Use Facebook insight. There is a feature in facebook that you can use to identify your potential customer and i'm revealing you a simple trick. Choose a 'public figure' of your niche: as an example if you are a personal trainer you can choose a very known name, then go to facebook insight, in the business manager, and put the name of him. If it's very well known, probably he has a fan page or something, so Facebook will display you the identikit of the people interested. They go VERY IN DEEP: you can see how much they earn, what is the average family, where they live etc Write down these datas. You can use it further also for paid ads.JV
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