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Question

We have a fairly large user base of license key holders for our desktop software. Users have paid a one-time fee of $30. To move the key to another computer/system, our users need to reset the key (we allow max 3 resets). The key can only reside in full licensed mode on one system at a time.

We have full control over the license keys on our server. We are thinking of offering a subscription whereby users can do unlimited license key resets. We may include additional perks such as giving them additional license keys, free software upgrades etc - good or bad idea?

Enterprise Software

Software Licensing

Answer

Ben Murray answered

With a low price point, I think you might have trouble converting them to a subscription. Like you mentioned, I think you need to offer a perk or repackage the product with a new name and a few more hooks (features, better value) to get them to convert to a new pricing model which would be more expensive for them in the long run.