Loading...
Answers
MenuTravel writing rates
Want to know how much to charge per word for freelance writing
Answers
I wouldn't get into the game of charging per word/hour. You don't want to commoditize yourself. I suggest looking into value-based fees. Here's a good place to start. http://www.freshbooks.com/blog/2013/06/12/breakingthetimebarrier/
Are you talking about travel writing, writing for websites or writing for magazines? It really varies. For magazines, sometimes there are directories in professional groups (such as ASJA or Freelance Success), or paid sites like MediaBistro or Writer's Market (which is also a book). There's even a tumblr called Who Pays Writers? (http://whopays.tumblr.com/) Writer's Market also has a chart of going rates for various projects, though I think what they say for copywriting is a little low.
If you're working individually with a site, I wouldn't go any lower than $1/word or $100/hour. In general, it's a good idea to keep track of your hours so you can begin to calculate pay per hour, though. A magazine that pays 50 cents a word but is easy to work with may have a higher hourly rate than a site which pays $1.50/word but requests a lot of interviews and research and/or multiple rewrites/revisions.
I'm not a travel writer, but found this for you. Great tips!
http://www.transitionsabroad.com/listings/travel/travel_writing/seven_myths_of_being_a_travel_writer.shtml
It's much better to charge per project or to offer a series for a fee. My experience with many years in travel writing has taught that a few good pieces can lead to an annual contract, to an ongoing blog or to a book. I'll be glad to discuss details of my recent mobile travel apps and books.
I wouldn't focus on charging per word either, though this can be helpful once someone gets more specific with you about what they're looking for.
When you're giving a price, think about 1. how much research the piece requires 2. how much time it will take you to do this research 3. how much insight you'll need to have about the site's "personal" brand 4. how specific and original the work will be 5. how much experience you have writing pieces like this. 6. how many revisions you are willing to do.
1,000 words off the cuff is a lot different than 1,000 words that have been well-researched, edited, and revised.
My feeling is that you're asking how much you should charge for travel writing in general. For a 500 word travel blog post that required "light research", I would charge at least $100.
Don't forget as you're doing your travel writing, you should be able to get certain things comped for you, like a hotel, special event or performance, or even a meal. While this doesn't necessarily pay you by the magazine, this is a type of income that can make the article much more rewarding.
I was a travel writer for the state of Indiana for a few years, and would often get to travel to different parts of the state for an overnight trip. I only ever made $25 or so from the article (state government doesn't pay much), but the value of that "vacation" was often worth a few hundred dollars.
Still, as the others have pointed out, $1 per word is a great rate, and you should take it when you get it. Otherwise, $150 - $200 for a 750 word article is not out of the question.
Travel writing is a difficult genre to classify as it shares in so many other genres. Histories, personal narratives, accounts of exploration, and tales of epic quests: travel writing derives from and adds to each of these forms. Travel writing has always been as much about the exploration of the writer's self as it has been about the places or peoples visited. Travel writers and critics of the genre have often argued that the destination is of relatively little consequence; it is the process of travel, the work or travail involved, that is the true subject of the travel writer. If travel writing is as much about the traveller as it is about the destination, then American travel writing reveals as much about the American self as it does about other peoples. American travel writing during the period 1820–1870 reflected the nation's expansion of its territorial boundaries, its participation in the process of Manifest Destiny, and its developing sense of itself as a distinct nation with ties to its European past. That sense of nationhood and of a national self was to be severely tested during the American Civil War. Among the many political, historical, and social events that determined the scope and focus of American travel narratives during the period were the Lewis and Clark expedition (1803–1806), the voyages of the United States Exploring Expedition (1838–1842), the Mexican-American War (1846–1848), the California gold rush (1849), and the American Civil War (1861–1865).
Today things have changed a lot. In a day and age where 35% of the workforce are freelancers, brands have countless options when it comes to hiring a freelancer – and the range of pay rates from freelancer to freelancer varies widely. Many writers will work for next to nothing, while others come at a high premium. The rates of Travel writers can vary:
1. Beginner: $0.10 per word
2. Pro: $0.25 per word
3. Expert: $1.00 per word
Beginners and pros were chosen via postings on various writing and job boards. The two experts were chosen from a pool of writers who were verified to have written for highly credible travel publications and media, including Travel Channel, National Geographic, USA Today, Newsweek, Forbes Travel, Where, and Frommer’s. Writers had three days or more as the demand is to complete the assignment, and they were never told that this was part of a study.
After each writer’s submission was received, 30 editorial professionals judged the quality of the work on a sliding scale from 0 to 10, with 0 being “Horrible” and 10 being “Stellar.” Each submission is judged anonymously, without any indication of the writer’s name or pay rate.
The editorial experts were asked to “rate the overall quality of each submission” based on:
1. Grammar and degree of copy editing needed
2. Sentence variety and lack of filler
3. Readability and logical story structure
4. Factual accuracy and specific details
5. Trustworthiness and authenticity
6. Ability to follow assignment directions
7. Ability to meet the deadline
8. Overall quality of writing
Aside from the editorial ratings on the copy alone, if a writer missed a deadline without any communication beforehand, an automatic 0 was given (which was the case with one of the seven writers). Any evidence of significant plagiarism also warranted an automatic 0 rating (which was the case with another writer).
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
How do I hire a good Copywriter?
Kudos to you for seeing the value in great copy. I love that you mentioned 37signals, which is an organization that's made copywriting part of almost everyone's jobs (or so they've shared on their blog). MailChimp and Zendesk are two others that people often point to re: great copy that builds a brand and differentiates; Groupon is another awesome example of really, really tonal copy that people actually read (which is more than half the battle). MailChimp has in-house copywriters, including Kate Kiefer (https://twitter.com/katekiefer), and so does Groupon. I'm not sure who writes for Dropbox or Zendesk, though searching companies on LinkedIn can often reveal little-known in-house geniuses. The startups you mention have a certain style and tone that I have to say is different from what you'll normally get with a "direct response" copywriter, though by all means check out the link David Berman submitted to you because you never know. I recommend that, to achieve the slightly funky, funny-ish copy you're looking for, you seek out a conversion-focused copywriter with a creative and UX background. You need someone who's totally at ease adopting a new voice / tone and using it appropriately across your site and in your emails; less experienced copywriters might be heavy-handed with the tone, which often gets in the way of the user experience (e.g., button copy that's tonal can lead to confusion). Be careful, of course, not to push your writer to be exceptionally creative -- because a little touch of tone goes a loooong way for busy, scanning eyes. Here are some great freelance copywriters you could consider: http://copyhackers.com/freelance-copywriters-for-hire/ The link to Neville's Kopywriting peeps is also great. Before hiring, ask to see a portfolio or get a) links to websites they've written and b) a zip of emails they've written; if a writer is accepting clients, they'll usually showcase their work on their website. Check out their blog and tweets to see if their voice comes through in their own writing. Don't hire bloggers or content creators for a job a copywriter should do. Don't hire print copywriters for web work unless they do both. And when you find a great copywriter, trust them... and don't let them go - because 10 bucks says, they're in demand or about to be.JW
-
I have $400 to start an online product/service/business. Where do I start?
The worst motivation for starting a business is the need for income. A business has to be built over time based on meeting a market need. Of course a business must make money to be successful, but this can take a bit of time. So, the real need is to use the online world to make money. Based on your copywriter skills, here are some ideas to get you started: 1) Start a blog. You can do this for free with platforms such as Blogger and WordPress. This will provide you a chance to show case your writing talent. Writing articles about copywriting can both demonstrate your writing ability and be used to market your approach. 2) Join job markets. There are several freelance sites you can use to make extra money without little to no cost, such as Upwork and elance. You will find jobs on these that will help you earn money and build your portfolio. The pay can be low as the markets tend to be aggressive but a few good contacts can lead to a better source of work. 3) Build your network. Connect with people who provide web marketing services. They need guest bloggers, ghost writers and ad copywriters. Over time you can build a steady source of freelance work. Once you have a good portfolio and practice, you should consider building a branded web site. But first, build your freelance brand. This approach works with other skills too. Let me know how else I can help.JB
-
Should I be giving reviews of products if I'm not an expert on the topic?
Don't doubt yourself:) My suggestion is: start off doing the reviews and getting the word out there. It doesn't have to be perfect. As you gain traction, confidence, and understanding of the market - you can always go back and update the reviews. You will surprise yourself; the journey of learning the industry is often the motivation to provide good content and value for your readers. Those who fail, often put the monetary aspect in front of it. Hope it helps and good luck!TB
-
Can I have anyone give feedback on our site, FreeeUp.com?
Some quick suggestions/impressions: One of the first things I would look at is the site loading speed. It took a full 3 seconds for anything on the page to render for me - and that is longer than most people are willing to wait. According to Pingdom (http://tools.pingdom.com/fpt/#!/ee2ouY/freeeup.com), it takes over 7 seconds for your page to render even though it is only 1.3mb. Your sever response time is pretty slow, so if you are on a cheap shared account at Bluehost you may want to consider bumping that up to a more robust account, or a better host all together. Google uses speed as a ranking factor now, so this is an important one. Next, I would work on more of a 'wow' factor on the home page. Get some 'lifestyle' images and create a professional hero image that engages the potential client. The icons and gradient background image just isn't cutting it. Spend a couple hundred bucks on a graphic designer to create these for you if you don't have the resources in-house. Your video is shaky and not really professional looking, which is hurting the impression people get of your company (at least it would for me). You don't really want your couch, wine bottles and peanut cans in your professional videos. Hire a professional to film them for you, or invest in some tools (cheap on Amazon) such as a background, tripod, lavalier mic and lighting. You can get a pretty good setup using your phone for under $250, which is money well spent if that is the first thing people look at on your site. Use software like Camtasia to edit and enhance the videos with your logo, intros, etc. If video is going to be a big part of your marketing, it needs to be done right. Question - why the extra 'e' in the domain? That is going to confuse people - especially if the domain without the extra e leads somewhere else.PR
-
I have a website that sells piano sheet music. How do I lower the bounce rate for the website?
This is simple: In theory: You improve your targeting and only drive those who are actively looking for piano sheets. This website looks pretty good, I thought there for a second you had built it shopify, but if you did kudos! You're a BA. The traffic that this website might be getting might just be the wrong one, or not as interested and are simply browsing. The goal is truly to have targeted outreach, so even if the volume goes down the bounce ratio should too.HV
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.