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MenuShould I be giving reviews of products if I'm not an expert on the topic?
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Don't doubt yourself:)
My suggestion is: start off doing the reviews and getting the word out there. It doesn't have to be perfect. As you gain traction, confidence, and understanding of the market - you can always go back and update the reviews.
You will surprise yourself; the journey of learning the industry is often the motivation to provide good content and value for your readers. Those who fail, often put the monetary aspect in front of it.
Hope it helps and good luck!
Why did you build a business around what you don't instead of choosing a familiar topic? The fact that you are questioning your choice gives you the answer. Viewers will see through your demos and tune out. Option: sell your domain, et. al. to an expert Or investigate the cost of utilizing a topic pro as online talent before dismissing that option. You could augment the expert's fee with a cut of your profits.
I think it's important to know enough about the topic to be able to provide a comprehensive review. You don't need to hire a professional but you do need to do your own research. Read books, articles, magazines to help you better understand the topic. You don't have to be an expert but you need to be able to provide value to your audience.
You are better off providing comprehensive high-quality reviews of a few products than lots of poor quality reviews. Take your time with each product review to ensure that it is of a high standard.
You could create several pieces of content for the same product by talking about each of the different features separately. I would also re-purpose the content so in addition to providing a YT video, you can also create an Instagram post and a blog post. People like to consume content in different mediums so you need to cater to that.
I provide coaching for writers if you want to get feedback and advice about how to create content for a blog on this topic.
Everyone starts somewhere, and if you have working knowledge of a product you shouldn't be afraid to share it. Offering insight into a product, such as a laptop, in a way that the average person can relate can be more useful than an in-depth review. Try a different angle rather than a "review". Frame your title and content around what you know and what you are sharing. If you need any more help, I'm only a call away.
Well, your reviews affect the target audience and the makers of the product. So, you should review if you think you have a good sense of the product and similar offerings in the market, or if you consider yourself a user of the product. Else, you may be creating biases and 'noise' in the minds of the affected parties.
Sure,
Firstly, you don't have to be an expert, unless you are marketing yourself as one. You can just be a user, and provide an honest users review, which is totally fine. However, there is nothing stopping you from watching youtube videos from other reviewers, reading some blogs on the product and preparing a little script of notes and points that you would want to mention. There are a couple of big names out there for reviewing certain tech products - so if people want that kind of full on professional response that's who they are going to go to. So i would not focus on reviewing much of what they are reviewing from a technical perspective. If you are going technical you really need to know your stuff - because tech heads will eat you up (if its tech) - i would suggest making the videos from a user experience angle. Embed the videos on your webpage, and use the SEO and web traffic to push views to your video and build some authority on your channel. Over time it will grow so just keep it authentic.
Related Questions
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What Wordpress Plugins is the best for creating a Multi-Level Affiliate Marketing program?
There is a lot of points in your question which unless someone has the exact same setup as you - I don't think you will get the answers you are looking for. I believe you should limit it by asking yourself: What is the ONE thing the MLM plugin I am looking for can do so that it achieves the maximum amount of result to my business by using it? IMHO - it would be the ability to set commissions for the products you sell and award commissions to those affiliates that actually earn you sales. All other features, while nice, are ancillary features that from the perspective of the affiliate - don't really need in order to be successful. In that regard - I would suggest https://affiliatewp.com/. When it comes to running affiliate programs on WP sites, it wins out as the best in my experience. Hope this helps! Glad to assist any further if you need help.TB
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How do you approach an influencer, a "guru" or a podcaster /blogger in your niche offering a commission without being too direct?
Do the opposite. Think about it from their point of view. They get requests like these all the time and most of the time the request comes from random people they don't know. That would be kind of annoying right? You get an email from someone you don't know but they want you to do something for them? You'd delete that email too. Best way to get their attention...get a referral from someone they know and trust. Get someone else they know and trust to introduce you (this is the whole reason I built my business www.reverralriver.com). Referrals work the best. Second best way...develop a relationship with them before asking for anything. Don't email and ask for something right away. You wouldn't ask someone to marry you on a first date would you? Develop the relationship slowly. Give them value before ever asking for anything in return. Over just a few short weeks you could easily establish a relationship to the point where you could actually mention an "ask" which should be very open-ended and create absolutely zero work/friction for the person you are asking. One of my favorite techniques to warm-up a relationship...just email and tell them you appreciated (insert an article they wrote or service they provide, whatever, just stroke their ego). Tell them you're a fan and often point people their way. Then go way above and beyond and find their physical mailing address (it's not that hard to do) and send them a small gift or hand-written postcard in the mail just to say thanks. Then email them once you know they got it and just say thanks again. Then start emailing them various articles or things they might think are valuable, I'd say no more than once every 4 days. Connect on LinkedIN and message them funny pictures or GIF's. Show them you're human. Make them laugh and smile and just say "Hey I appreciate all you've done so just wanted to return the favor and make you smile (insert funny GIF here)". Then, once they know who you are, don't ask them directly to partner...ask them if they know anyone who would be interested in partnering. Below is a template I've used with great success...and the beauty is that they will often ask for more info and get interested themselves, but usually only if you have offered them some sort of value to stand out amongst the crowd. --- Hey (prospect first name), Hope you laughed at the last GIF I sent. I was just wondering if you knew anyone that would be interested in a partnership/affiliate opportunity… Real quick summary… I’m building a SaaS that automates the process of asking for referrals…it uses artificial intelligence to find potential leads in your existing customers network and makes it super simple for your customers to make the referral (one click of a button). If you know anyone that has an audience of people that would benefit from something like this I'd be grateful for an intro. I won't let you down I promise if you can make an intro. I’ll draft up all the marketing material and do all of the work, so all they would have to do is say “ok”, hit copy, paste, and send and I’d be happy to pay them 25% commission for life (or if there is another payment structure in mind I’m happy to talk about it) So what do you think? Can you help me out? Thanks, Parker ---- If you found this useful please upvote. Book a call with me if you want to know more or if I can help further.PW
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Can you really make a full time income from Adsense or affiliate marketing?
Yes if you have a site that has traffic these can be great streams of revenue. If you google my name and check or Adsense check you will see me holding a check and what can be possible :)JS
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How do I hire a good Copywriter?
Kudos to you for seeing the value in great copy. I love that you mentioned 37signals, which is an organization that's made copywriting part of almost everyone's jobs (or so they've shared on their blog). MailChimp and Zendesk are two others that people often point to re: great copy that builds a brand and differentiates; Groupon is another awesome example of really, really tonal copy that people actually read (which is more than half the battle). MailChimp has in-house copywriters, including Kate Kiefer (https://twitter.com/katekiefer), and so does Groupon. I'm not sure who writes for Dropbox or Zendesk, though searching companies on LinkedIn can often reveal little-known in-house geniuses. The startups you mention have a certain style and tone that I have to say is different from what you'll normally get with a "direct response" copywriter, though by all means check out the link David Berman submitted to you because you never know. I recommend that, to achieve the slightly funky, funny-ish copy you're looking for, you seek out a conversion-focused copywriter with a creative and UX background. You need someone who's totally at ease adopting a new voice / tone and using it appropriately across your site and in your emails; less experienced copywriters might be heavy-handed with the tone, which often gets in the way of the user experience (e.g., button copy that's tonal can lead to confusion). Be careful, of course, not to push your writer to be exceptionally creative -- because a little touch of tone goes a loooong way for busy, scanning eyes. Here are some great freelance copywriters you could consider: http://copyhackers.com/freelance-copywriters-for-hire/ The link to Neville's Kopywriting peeps is also great. Before hiring, ask to see a portfolio or get a) links to websites they've written and b) a zip of emails they've written; if a writer is accepting clients, they'll usually showcase their work on their website. Check out their blog and tweets to see if their voice comes through in their own writing. Don't hire bloggers or content creators for a job a copywriter should do. Don't hire print copywriters for web work unless they do both. And when you find a great copywriter, trust them... and don't let them go - because 10 bucks says, they're in demand or about to be.JW
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How do I best set up an affiliate program through an Apple App?
I believe the commission is just 2 percent and not 7 percent. It's been a while since I've been out of the affiliate game but I believe if you can join their program through commission junction as well.AC
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