New York, NY
Rachel is an indie game developer, writer, tax law expert, business and B2B/B2C marketing adviser to game developers, and freelancing coach. In short, she's a professional hustler who loves to help other people develop fulfilling careers.
As an IRS-licensed Enrolled Agent with a decade of practice experience, she wrote the first and only tax law book dedicated to indie developers and has frequently been called upon in the industry for her perspective on game dev tax matters. She teaches the best-selling Basics of Business For Indie Developers and Taxes For Indie Developers classes at Playcrafting NYC, and has spoken at Indiecade East, East Coast Game Developers' Conference, IGDA events, and guest-lectured at MBA programs on the business of games and career development for the self-employed.
As CFO and Executive Producer of Himalaya Studios, Rachel oversaw their six-figure Kickstarter campaign and has advised game developers, publishers, and clients in other industries on how to form a successful campaign. Rachel resigned from the company in 2017 to focus on Sonic Toad Media & Consulting's coaching and writing services arms which currently lay the foundation for Sonic Toad Publishing.
Frequently featured on the front page of Gamasutra, Rachel writes about business and lifestyle issues for game developers on the noted industry rag as well as her own blog at Sonic Toad. She effectively developed active and passive income streams that have enabled her to pursue game development without a full-time or part-time job and has made it a mission of Sonic Toad Consulting to help other indie developers and creative people do the same.
Rachel's strategies have helped indie developers transition from traditional jobs to full-time hustling and thriving in the process, and her clients will vouch for her knowledge of grassroots and email marketing that have helped their lists grow and become more effective at selling their games and services.