Can you control whether a paperback or kindle version of your book appears first in an Amazon search?

While you might be able to expect initial sales from family and friends who know about it, actual sales from people stumbling upon your book depends on a few factors when you upload it. 1.) Have you chosen the correct keyword phrases and categories? 2.) Are these categories extremely competitive? 3.) Did you incorporate these specific keywords and categories in your title, subtitle, and book blurb?(Note: not everyone can finagle a way into putting the word thriller in their title, but some can do it in their subcategories although at times that may seem too sales pitchy, not that anyone but authors who know what you're doing would notice or even care). 4.) Do you have between one-hundred to three-hundred people ready to buy your book when it is released? (family, friends, subscribers) When you can sell around that many copies the first three days of your release, Amazon's free marketing kicks in. Hot New Releases List, Those Who Bought This Book...etc. That's pretty much awesome sauce if you can manage it. 5.) Does my amazon page look inviting? 6.) Is there too much front matter before the actual sample chapter begins, thus impeding your readers from getting into the book right away? If the answers to these questions are a big fat no,(or a big fat yes to questions 2 and 6) then uploading your book and walking away from it is going to get you nowhere. You essentially need to take your writer's cap off and get serious about marketing. An indie author doesn't get to be complacent in that respect. Becoming a book marketing guru can be daunting and overwhelming when looking at it as a whole, and figuring out where to start has made many authors give up before giving it a chance. Which is why I am super happy to be answering this question for you. Not that you asked how to market your book. I suppose I've basically answered your question, but I'd like to take it a step further and give you a place to start so you aren't flailing around in the deep quagmire of marketing do's and don'ts. Amazon's search engines are designed to find books listed under popular categories and niches so keywords are going to be your best friend. One book that is absolutely stellar at explaining the process behind researching keywords is a book called Making a Killing on Kindle(Without Blogging Facebook Or Twitter) and another book called How to Sell Fiction on Kindle. The Reader's Digest version is this: go to Amazon.com and start typing in your genre in the search tab. The goal is to take your main genre and find subcategories that are popularly searched on Amazon. So when I type in the word Thriller I get "thrillers in books, mysteries and thrillers new releases 2016", etc. Now type in "thrillers a" and you get "thrillers and suspense books" etc. these top key phrases are the ones that are searched the most by people interested in that genre. Now try typing in "thrillers b" and you get "psychological thrillers books" and other key phrases, but this is an important thing to discover. Many people are searching for psychological thrillers. Does your book fall under that category? Is it a psychological thriller, a serial killer thriller, or possibly some other type of thriller that can be narrowed down to a specific niche? This can be a long and arduous way to research keywords and phrases, which is why I think grabbing those books that I mentioned above and memorizing the very dickens out of them is a great beginning for your marketing guru journey. Why? Because most of the research has been done for you, and you get a list of the most highly ranked keyword phrases for your specific genre...all current. You are also given instructions on simple html coding to help make your amazon page sparkle. I hope this information is helpful for you, and good luck with your book. I hope you are able to get it uploaded and visible on kindle as soon as possible. If you’re interested in learning more about the best practices on marketing your books feel free to visit me on my website at The Blond Guerrilla: Guerrilla Marketing, Writing, and Self-Publishing Your Book. http://theblondguerrilla.com Or set up a call and we can work on a plan to help you sell your books. I’m always excited to help fellow authors in their quest to get their books discovered. Happy marketing my author friend!

Obviously you need to generate more leads. But then you need to segment your list. Your basic list are those leads who "come aboard" and want to know what's going on. Your qualified leads list are your potential buyers. Between the two, you need a gate. So, they come on your big list. Then they need to get something that qualifies them from being a basic prospect to being a qualified prospect. That puts them on the second list. Leads >> Qualifier >> Qualified Leads. What's the topic of your book? Qualify by things people have said in similar book reviews. This is a lot easier if you are doing non-fiction, but it's possible with fiction as well. In the reviews you'll see people saying things like, "I bought this book because..." What they say after that is the pain point. Use this language, as they wrote it, in your qualifier. For example, in a review for SPIN Selling, someone says, " I don't do "hit and run," one-time sales. Tom Hopkins and Zig Ziglar offer great tactics for those kind of salespeople, but they don't work for me." Another says, "...I had no idea how to sell professionally. I had already read a few books by Tom Hopkins, but felt he was targeting used-car salesmen types. It seems as though Hopkins' techniques relied on "closing" gimmicks when it came down to it. (I must say I did learn some good principles from Hopkins, but his gimmicky style is not for me.) I was instantly attracted to SPIN SELLING when I saw that (1) it was based on extensive research, and (2) it dealt primarily with the large sale. Since I want to start my own corporation after my MBA, and want to have Fortune-500 companies as my customers, I realized SPIN SELLING was for me." See the commonality? So if I was launching a solid B2B sales techniques book, I would make use of this language. First, I would attract them to my basic list with the promise of a corporate B2B sales book. Then, I would qualify further with language like, "Are you looking to build real relationships with your customers, instead of hit-and-run one-time sales tricks? Are you eager to understand the secrets of professional corporate selling?" A Call To Action would follow. Those who respond to this language are qualified leads, as salespeople in other situations would not resonate with that copy. How can you transfer what I've shown you here to your niche? If you're writing non-fiction, as I said, it should be straightforward. If it's fiction, then you can find similar stories and pull from the reviews for those...the things they say they like about the author's style (assuming yours is like theirs), the story structure, the excitement, the thought process, or whatever. Why not just go straight for the qualified leads? Because your net won't be big enough. Better to grab a whole lot of interested readers, which you can make use of later as well, and qualify from there.

There are several reasons a romance novel fails, and that always has to do with the development of the romance between the two love interests. Every character in a story is going to have a main goal and something they want or need. In romance novels, this ends up being the relationship that ends in a happily ever after. Most of the time. That darn Nicholas Sparks! Obviously, romance sub-genres will have plot layers if mystery or suspense is involved, but when we're talking straight romance, it's far more noticeable if the development of the relationship is off. Here are just a few issues I've seen in romance novels. 1.) Love in a vacuum: nothing is happening other than the characters suddenly falling in love for no discernible reason. 2.) Purely Physical: the romantic tension relies on nothing more than the physical aspects of the relationship, preventing any development of emotional attachments taking place. (Note: erotica is a whole other subject, and its readership generally expects there to be explicit content when forming the relationship. Nothing wrong with that if that's the kind of readership you are aiming at. Just know your audience and write accordingly.) 3.) Little or no romantic tension: romantic tension involves wanting without fulfillment. Even the anticipation of a simple kiss can cause enormous amounts of tension if the two love interests are always close to succumbing but never quite get there. 4.) Weak sources of conflict: Are the obstacles that prevent the love interests from coming together superficial and unbelievable? Consider what each character wants and what they need, and put those wants and needs in opposition to one another, causing their relationship to seemed doomed before it even starts. 5. The reader doesn't care: are your characters likable, easy to relate to, or people we can admire? If they don't have any redeeming qualities, interesting backstories, and quite possibly some deep, dark secret that prevents them from moving on and falling in love, then you might end up with characters who fail to inspire readers or pique their interest. There are three things every romance needs. !.) An emotional connection between characters: they can't just be really attractive. Lust does not build a connection. Emotional connections require interaction and time. There also needs to be an emotional connection for the reader. They need to see the strengths and weaknesses of your character. No one can relate to a perfect person. There needs to be a compelling reason for your couple to be together. This helps with avoiding: the love vacuum, reader caring, cliche characters and plot. 2.) Need fulfillment: what does the character need? The deeper the need the deeper the connection. So figure out what your character needs in a significant other. This helps with: the love vacuum, weak source of conflict, cliche character, and no foundation for the love. 3.) Unique connection: the couple is something to each other that no one else is or can be. If the connection isn't unique, it will lack impact and will not be satisfying to your readers. This is why their connection must go beyond love at first sight, infatuation, or physical pleasure. This helps with poor reasons for miscommunication or no communication, the love has no foundation, little or no romantic tension. I'm always happy to answer questions on the fundamentals of fiction writing if you would like to discuss romance or any other genre in greater detail.

Yes; if you do a presale, those buyers will get the book immediately upon release. Include a message in either the front or back matter that encourages them to leave a review once they finish the book. You should also encounter them to join your mailing list, that way you can continue to build a relationship with them.

Both domains are very important. I suggest that you use both of them in different ways. If you believe that your empiric spirit domain is a "company" that you would like to support in social media and in articles, etc., for years to come, support it on its own domain separately from your personal domain. However, I surmise that your personal domain is where you will (and, in my opinion, should) be driving up your social media presence and content. So, I recommend that you direct all book traffic there. So, create a subdomain for your site, or a subfolder, and "point" your book domain to that subfolder. Write about the book in your social media and blog, and all traffic will come where you want it to ultimately come - your website. It's important to maintain a website for the success of your book - for informational purposes, and to show people where to purchase the book. But it is important that you use social media like a pro, and become a guest blogging expert and frequent guest on radio programs... Those things matter much more. Direct all traffic where you want using bitly links, and track what is most effective. Good luck! Enjoy the journey :)