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MenuIs using Amazon's advertising for a children's ebook effective?
I'm looking to produce an ad for a halloween ebook I wrote. I'm just wondering if it is worth put any money into.
Answers
No it is not. Unless you are a big name you place yourself next to strong competitors that are supported by big budgets. Start small with friends, friends of friends, get reviwes, create a blog become known and maybe spend some money with FB ads. If you have the budget print some copies and fight for your space with readers clubs etc. It is a tough business with a lot of competition and therefore you must work in order to be noticed .
It can be, if you niche down. Generally, you are going to spend a lot if you target keywords like "Halloween Book," but if your book is specifically about a kid who is making a Jack O Lantern, target some things like "Jack O Lantern Book." Of course, you won't get the volume, but you will get a better conversion rate. Through the last 6 months of Amazon ads I have sold over $1MM that can be attributed to ad clicks and have spent less than $30k.
Its TOUGH. I marketed a childrens book a long, long time ago when their advertising was less evolved.
My suggestions: Locate top mommy bloggers and pitch 'how to' related content for your book. Offer guest blogging and pitch 10- ideas for that given blogger. All it takes is one YES for you to have a flood of targeted , referral traffic. I can share how this is done if you would like
I believe amazon is not that good for books.
Only sellers can run Amazon ad campaigns. If you only have a print edition which has been slurped in, you cannot run an ad campaign. You would have to create a seller store-front, sell the book through that, and then run a campaign as that seller and only for the things sold on that store-front.
You can read more here: https://kmhalpern.com/2019/04/08/why-not-to-use-amazon-ads-for-your-book/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
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How can I make money out of writing and publishing ebooks?
First, I think you need to look at why no one showed up for your writing on Medium. Did you just publish and forget it? What's your view-to-read ratio? Are the people reading your articles engaging with it (or at least reading to the end)? Selling ebooks is about 5% writing and 95% marketing. I wish that weren't the case, but the fact is that most ebooks are utter trash: riddled with typos, mostly packed with useless information, and generally executed poorly all around. But those terrible ebooks sell because they're marketed well. You can find tons of free resources on marketing, or you can buy (warily) any number of books about marketing ebooks online. You can also talk to someone who's helped other people set up successful ebook-selling operations — I'd be happy to help. The basics are: 1. Write something people need. If no one has the problem you're solving, it won't sell. 2. Put out lots of content around the subject matter on your own site/Medium that links back to your sales page for more info/next steps. 3. Write for other sites with big audiences. Guest post about your subject matter. Most sites are constantly hard up for content, so you have a decent shot of getting a post run of you submit it properly. 4. Be consistent. You can't run two guest posts and expect millions of dollars in sales. Many of the best sellers are putting out dozens of articles a month. 5. Test and iterate. Set up simple split testing on your site. Watch the conversion rates from your articles and see where spikes and dips are happening. Adjust as necessary. Making money from ebooks is not easy, and it's mostly an effort in self-promotion and sales. But if you follow through and keep testing, there's a lot of money to be made. If you'd like an experienced set of eyes to help with putting together a launch/marketing strategy, I'd be happy to give you a hand. Let me know. Good luck!JL
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Are there ways to line up verified buyers prior to your book launch that can write reviews on Amazon?
Yes; if you do a presale, those buyers will get the book immediately upon release. Include a message in either the front or back matter that encourages them to leave a review once they finish the book. You should also encounter them to join your mailing list, that way you can continue to build a relationship with them.TW
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What would be the best platforms to be sure I get reviews for my book?
Hello! My name is Humberto Valle, I'm the co-founder of www.Unthink.me, growth hacking and digital marketing service. I can go over all the different tactics and strategies that you can implement but there is a book by a fellow growth hack marketer, Ryan Holiday, in this book he talks about how he did just what you are looking for. In essence, he scheduled his book release with enough time that allowed him to promote snippets of the book through blogs, forums, influencers, etc and get traction on this website to capture emails from interested marketers and business owners. You can also trade emails for snippets/sections of your book as well as schedule a timeline releasing chapter by chapter through a blog wrapping up the entire project with the release of the book itself. (sounds contradictory, but if your book is good people will want to have a physical copy and support you for it) Once the book is launched you reach out to influencers who have shown support before hand as well as through emails and even paid ads. Check out his book is definitely worth it.HV
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Is it possible put your kindle book for free, and get a lot of reviews, and then reverse to a paid book?
If you sign up with KDP select, you'll be given 5 days where you can drop the price to free. You'll be restricted to only publish on their platform, however. Hit up your email list, use sites like BookBub, or reddit.com/r/FreeEBooks in order to prepare for the discount launch. Start the deal on a Sunday since more people will be at home and prepared to read rather than Friday and Saturday nights when they're out. Include, at the end of your book, a request for people to leave honest feedback. They're more apt to do it if you remind them. You can also include links to your other titles. I've published a handful of titles under different pen names but I'm not an expert. I just figured I'd share what my research picked up.CD
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What are some proven PLR eBook products that can support sales of around 500 units?
Based on Radio and TV ads in the US, anything about flipping houses, weight loss, making money the easy way. Watch late night TV where you are and see what is selling on Infomercials, trust me if they are selling it as an infomercial, there is probably profit in what they are trying to sell.CA
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